Sirwin
Sirwin
various NFT marketplaces

How to Promote and Sell NFT Art


Bored apes, Cryptopunks, Donald Trump and other loads of crap sell for hundreds, thousands or millions of dollars. However, my NFTs on OpenSea (primarily digital art and music) and articles on Mirror are going unsold despite my best efforts to make mere hundreds or thousands (not millions) of dollars off them. It's obvious to me that I'm clearly doing something wrong and it's not producing poor-quality content. I presume that's in the area of marketing/promotion, which isn't my strong suite. (I'm not going to all this effort just for my own enjoyment, after all. It's almost enough to make me want to give up on crypto and go back to TradFi for the entirety of my income, but I'm too stubborn to be defeated that easily.) Seeing that, I did what any sensible human being would do: I realised as much and asked a search engine to give me articles on how to properly promote and sell my creations. Then, I collated that information and wrote this. (If nothing else, at least I'll earn a small amount of PRE and ETH/AMPL for that.)

I'm assuming here that you've already created the artwork(s) you want to turn into one or more NFTs, found an exchange (such as OpenSea or Rarible) and linked your wallet. That's the easy part. marketing and promoting your conent to the point that people actually buy it is the difficult part. That's where the focus of this post is.

Here's what I found:

  • In the time of AI-generated artistic content, it's almost impossible to successfully market, promote and sell content without considerable investment. If NFTs are going to be a source of income for you, you need to do your homework, know your competition and challenges and appeal to the market. You're probably going to have to end up paying a marketing firm or content distributor to do this, but there are a few "free" ways (because nothing is ever truly free.)
  • Successful promotion isn't simply about doing self-advertising and getting your content in front of as many eyes as possible; it's about getting it in front of people interested enough to buy. The question, though, is how do I know if I'm reaching interested people? (I'm fairly certain I'm failing at this.)

"Free" Ways

If you're going to go the free route, you're the person whom needs to put in the most effort, since you'll be doing the work yourself. That doesn't mean it's necessarily a less effective way than paying a professional to do it for you. Since I don't have the budget to pay a professional or a guarantee of achieving the desired result, this is the route I'm taking. I simple need to get better at it, since announcements and reminders aren't having the desired effect. (I earn more from those posts than the actual content I'm trying to promote and sell.)

  • Antisocial Media: Unfortunately, given how small the cryptoshere still is (especially in terms of NFTs and blogging platforms), this includes old Web2 Big Tech platforms like Discord, Instaharm, Farceborg, Telescam, TikThot, Twatter and WhatsCrap, none of which I'm a fan. The whole idea of falling back to using Web2 technology to promote blockchain and Web3 content and technology strikes me as antithetical and counterproductive, but needs must until such time as something better comes along to link various crypto-/blockchain-based projects and technologies. (I can post on Mirror, Noise, Pub0x, Torum, uHive and Utopia all I want, but it's not going to reach a large enough audience to drive even a single person to my collections on OpenSea or albums on Band Camp. Audius is broken and a lost cause, not just because it's built on Solana.)
  • Participate in Events and Competitions: By participating in competitions, you get your work in front of others, which can get you the needed attention. Given that what I make is highly experimental and I can't really work to a brief without a lot of effort (mostly trial and error), I don't think that's really something that I can do or would be worthwhile. Since I can't log into my Night Cafe account, that's definitely not happening there.
  • Collaborate with Well-Known Artists: Riding the coat tails of recognised/more well-known artists can be a path to success. I don't see it happening for me, however (not just because I prefer to work alone). Firstly, I don't know any. Secondly, they don't know me, so why would they bother? Thirdly, the experimental/once-off nature of what I make means that's almost impossible or likely to be a waste of their time and effort.
  • List Your NFTs on Popular Aggregate Market Places: While OpenSea gets millions of visitors a day, there are also thousands of creators putting their content on it, which makes competition fierce. Perhaps I'd best look for an alternative that gives me a better chance of standing out. According to DApp Radar (as reported by NFTify), there are approximately 270 NFT marketplaces from which to choose.
  • Generate Organic Traffic: That means having a Website and doing SEO stuff, which costs money (even if you build/code it yourself). I suppose I could do that, since I already have my own Website. (I still need to make enough to afford being able to set aside the time and make the effort to learn MVC and finish recreating it in that paradigm.) I suppose I can post more to BMC and Patreon, not that I currently get any interest there either. I'm still waiting for my Weasyl account to be activated/verified.
  • Giveaways: Give away your content to fans and influencers. This widens your fanbase and makes it possible to be discovered by more people, potentially generating interest. Considering that this is effectively what I do by writing on Pub0x (where readers decide if they're going to leave tips), this is actually the most effective way I have of earning crypto. Besides, my NFTs aren't selling anyway, so I might as well give them away. I'm not sure how I actually do that, though, in terms of getting them into people's wallets. I suspect I'll have to mint them beforehand and I don't have the funds for that.

There are, of course, paid options, in which one pays others to do the work of promoting content. Since I don't have a budget for that, I'm not going to look into what's required in that area.

Conclusion

All things considered, this will probably be more difficult/involved and require more effort than I anticipated or can currently make. There is no silver bullet or easy way to do this.  In short, the cold hard fact of the matter is that crypto really isn't working out for me and I'm already wasting my time and energy pursuing it for a handful of sats per post, so putting in more of that in the hope that it will get better makes no sense to me. I'd best stick to looking for traditional employment doing what I do best (which also isn't working out for me, but it's still slightly better for my bank balance at present). Anything else is foolhardy. I'm not even a struggling artist, I'm just struggling without hope of change for the better. A seriously major bummer ...


Thumbnail image: Illustration copyright NFTify

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Great White Snark
Great White Snark

I'm currently seeking fixed employment as a S/W & Web developer (C# & ASP .NET MVC, PHP 8+, Python 3), hoping to stash the farmed fiat and go full Crypto, quit the 07:30-18:00 grind. Unsigned music producer; snarky; white; balding; smashes Patriarchy.


Cryptographic Anarchy: (Mis)Adventures in Crypto
Cryptographic Anarchy: (Mis)Adventures in Crypto

The content of this blog is exclusively to do with online privacy/security, cryptography and cryptocurrency: Understanding it, investing in it, mining it (in groups/crowds), developing/programming it, the social problems it aims to solve and the various ways to make more of it (or not, as various losses and failures happen). Let's get away from banksters, Capitalists and fiat, to an anarcho-syndicalist commune. Banner image: Blogger's own. Contemplating making an HD NFT version if there's interest.

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