We all know META the owner of instagrasm and facebook dumps money in cents on the creators. Youtube pays good but it is a grind and X requires you to be pro america and trump in order to earn money. So you are kind of locked into the ecosystem of America.
Crypto on the other hand free you from the USD bully program and you have more markets to make money out of as well. So here you can see the PUMP.FUN platform that allows you to create your own token and then get cycles of pump and dump give you more option to build money.
Some tokens are alive despite many such cycles and some tokens eventually are dragged down. But the owners behind the PUMP are confident of creators making money on their platforms.
For example the amount of fees reduce as their tokens get into profit. And they would be making more money than the attention churn that is endless on the web. And it never ends. So it helps to work as a creator doing the coins and money burning through Solana as per their claims.
My take is that they can make this work. But people do better on social media on consistent basis and have more predictable income if the monetization works in their favor. But that is not the case with crypto. They have yearly or 6 month like cycle that makes them money.
You can read the twitter thread to know where this is all going and how creators can monetize on pump.