XRP leaping over a bank

XRP’s Institutional Leap: Big Banks, ETFs, And The New Crypto Reality

By Myxoplixx | CryptoCurious | 15 Jul 2025


In a major sign that crypto is moving into the mainstream, Ripple has partnered with BNY Mellon, one of the world’s largest banks, to safeguard the reserves for its new XRP-based stablecoin, RLUSD. This partnership is a big deal because BNY Mellon manages trillions of dollars and is trusted by the traditional financial world. By choosing such a reputable custodian, Ripple is trying to show regulators and investors that its stablecoin is secure, transparent, and ready for large-scale adoption. At the same time, Ripple is pushing for even deeper integration into the U.S. financial system by applying for a national banking license and a Federal Reserve master account. If Ripple gets this master account, it would be able to interact directly with the Federal Reserve’s payment systems, which could make RLUSD one of the most trusted stablecoins on the market.

Meanwhile, Trump Media & Technology Group is making headlines by preparing to launch a new crypto ETF that will include Bitcoin, Ethereum, Solana, and even XRP. This move signals growing confidence in crypto from major companies and investors, especially as regulations become clearer and more supportive. The inclusion of XRP in this ETF is another sign that it is gaining acceptance among big players in finance.

Despite all these major developments, XRP’s price has only risen about 22% this week. While that’s a strong gain, some people expected an even bigger jump given the scale of the news. This is where the phrase “your size is not size” comes in, it means that even huge institutional moves do not always cause massive price spikes in today’s more mature and liquid crypto markets. The market is now deep enough to absorb big news without the wild swings seen in earlier years.

Overall, the story here is about more than just price. The real transformation is happening behind the scenes, as crypto gains legitimacy through partnerships with trusted financial institutions, new investment products like ETFs, and efforts to work directly with central banks. These changes are laying the groundwork for the next era of crypto, where stability, trust, and real-world integration matter just as much as speculation and hype.

 

 

How do you rate this article?

14


Myxoplixx
Myxoplixx Verified Member

Just a dude with not so common sense making non-financial observations 😏


CryptoCurious
CryptoCurious

Insight into the cryptoverse, just better than them other jokers 😏

Send a $0.01 microtip in crypto to the author, and earn yourself as you read!

20% to author / 80% to me.
We pay the tips from our rewards pool.