Square pushing a Bitcoin

Parallel Paths: How Square And Marathon Are Pushing Bitcoin Into The Financial Mainstream

By Myxoplixx | CryptoCurious | 24 Jul 2025


Right now, two powerful shifts are happening in the world of Bitcoin that could change how we use money every day. First, Square is making it possible for 4 million small businesses to accept Bitcoin payments, rolling out lightning-fast cryptocurrency transactions right at the cash register through their familiar point-of-sale systems. This isn’t just a niche experiment, Square is treating Bitcoin as a first-class payment option for regular stores and restaurants, not just online crypto enthusiasts. That means millions of people may soon have the option to pay for coffee, pizza, or clothing using Bitcoin, with lower fees than credit cards and a smooth, familiar checkout experience.

While Square brings Bitcoin to cash registers across the country, Marathon Digital, the second-largest public company holding Bitcoin, is playing the long game by building a massive Bitcoin “treasury.” They now own over 50,000 Bitcoin, worth more than $5 billion. Instead of selling what they mine, Marathon is holding and even buying more, betting that Bitcoin’s value will keep rising as both an investment and a hedge against inflation. Their strategy mirrors other institutional players who see Bitcoin not just as a tech experiment, but as a real asset for balance sheets in the same way companies hold cash, bonds, or gold.

These moves come as the volume on Bitcoin payment networks is starting to rival industry giants like Visa, which handles over $20 trillion in transactions every year. When you consider that huge amount of money, it’s clear Bitcoin and crypto aren’t on the sidelines anymore. Even big banks like PNC are getting involved, using platforms like Coinbase to offer their customers easy access to crypto without having to build all the technology themselves.

So, you see four types of institutions rushing into similar roles: Square is making it easy for merchants to take Bitcoin, Marathon is locking up huge sums as corporate savings, banks like PNC are plugging in crypto services for their traditional customers, and companies like Coinbase are powering the rails that make all this possible. What’s really happening is a “double engine” effect: as Bitcoin becomes both a practical way to pay at stores and a trusted asset for big companies and banks, its reach into the mainstream only grows. The result is that Bitcoin is quickly moving from a speculative bet or future tech wish to an everyday piece of financial life, both for businesses and for regular people. If this trend continues, using and investing in Bitcoin could soon be as common as swiping a credit card or opening a savings account.

 

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Myxoplixx
Myxoplixx Verified Member

Just a dude with not so common sense making non-financial observations 😏


CryptoCurious
CryptoCurious

Insight into the cryptoverse, just better than them other jokers 😏

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