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Beyond the ETF Hype: Where The Real Crypto Action Is In 2025

By Myxoplixx | CryptoCurious | 26 Jun 2025


Right now, the crypto world is buzzing about the odds of new ETFs getting approved for coins like Solana, Avalanche, and Sui. Bloomberg’s terminal is flashing numbers like 95% for Solana, 90% for Avalanche, and 60% for Sui by the end of 2025, and these stats are dominating the headlines. The thinking is that once the SEC gives the green light, a tidal wave of money will flow in from regular investors and big institutions, just like what happened with Bitcoin ETFs. But if you look past the headlines, you’ll see that the real action is happening somewhere else entirely.

While everyone’s focused on ETF approval odds, some blockchains are quietly pulling in massive amounts of real revenue and user activity. Take Hyperliquid, for example. It’s not even in the ETF conversation, but it’s making nearly $792 million in annualized revenue, more than any other chain right now. This is happening because Hyperliquid has built a super-efficient, user-friendly trading platform where all the fees go back to the community. There aren’t any ETF filings for Hyperliquid, but big players are still piling in. Lion Group, a major public company, is putting $600 million directly into Hyperliquid’s HYPE token for its treasury, no ETF needed.

Solana is another standout, pulling in over a billion in quarterly app revenue for the second quarter in a row. Big funds and public companies are now buying SOL directly for their treasuries, not just waiting for an ETF. Avalanche is also breaking records, hitting 1.2 million daily transactions after slashing fees and launching new features, all without any ETF hype driving the growth. Meanwhile, Sui is attracting institutional interest, even though its ETF odds are only at 60%.

So why is there such a disconnect? The ETF story is easy to understand and gets a lot of attention, but it’s actually a lagging indicator. The smartest money, crypto-native funds and forward-thinking institutions, is already moving on-chain, buying tokens directly, and earning yield from protocol revenue. They’re not waiting for Wall Street’s blessing. Hyperliquid is a perfect example: it’s generating the most revenue in the industry, but you won’t see it in any ETF filings. Instead, it’s attracting huge direct investments and building a loyal user base through its unique, community-focused model.

If you want to invest wisely, like Benjamin Graham suggests in 'The Intelligent Investor', you should look past the headlines and focus on the fundamentals: real revenue, user growth, and where the serious money is actually going. The ETF approval odds might make for flashy news, but the real story in crypto right now is about on-chain growth, direct institutional buys, and the unstoppable rise of new blockchain applications. That’s where the real value is being created, and that’s what will matter most in the long run.

 

 

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Myxoplixx
Myxoplixx Verified Member

Just a dude with not so common sense making non-financial observations 😏


CryptoCurious
CryptoCurious

Insight into the cryptoverse, just better than them other jokers 😏

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