Sirwin
Sirwin

Carving Out Your Market Niche


Hi everyone, we are back with another episode of our podcast allowing you to get to know people working behind the scenes of the crypto industry. Today we are joined by Curtis Schlaufman, Global Head of Marketing at Enya labs. With his diversified career arc and end-to-end marketing skillset he has helped dozens of brands and companies acquire new customers, launch new products and services, and carve out their market niche.

Welcome to the 140th episode of the Inside Crypto Podcast. This episode was recorded on April 4th, 2023. Curtis fills us in on what crypto marketers can do to restore confidence in the products they are offering. We talk about the US regulatory environment, the L2 ecosystem, and what to expect from Enya Labs and the Boba Network this year.

Thanks, everyone for listening, and don’t forget to tune in next week when we interview Steven Wahlbroel, founder and CTO of Halborn.

π•‹π•šπ•žπ•– ℂ𝕠𝕕𝕖𝕀:

0:00 - Intro
0:44 - His Background
3:12 - Why Focus On Startups?
5:25 - Acquiring Customers In 2023
7:34 - Are We Communicating Badly?
9:06 - What's The Industry Mix Going To Look Like?
11:44 - Getting More Adoption on Boba
16:32 - Expanding Beyond The U.S
19:07 - What Are Some Mistakes Being Made?
21:28 - What About Influencer Marketing?
22:43 - Final Words
24:07 - Outro

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InsideCrypto
InsideCrypto

Welcome to Inside Crypto by 21.co. The crypto podcast for the crypto-curious, by the world's leading crypto research company. Inside Crypto is a crypto-native podcast that gives you the latest on the evolving industry, the DeFi world, and insight on how


Inside Crypto Podcast
Inside Crypto Podcast

Welcome to Inside Crypto by 21.co. The crypto podcast for the crypto-curious, by the world's leading crypto research company. Inside Crypto is a crypto-native podcast that gives you the latest on the evolving industry, the DeFi world, and insight on how global events are moving digital asset markets. Inside Crypto uses proprietary research and industry experts to provide you with the most up-to-date findings on this evolving asset class two times a week. Tune in!

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