Why in the world would a crypto exchange company that's already been in an industry seeing backlash associated with Matt Damon being the face of "fortune favors the brave" campaign think that switching to a comedian would produce better business results? Well, because Americans are amazingly stupid at reacting and buying things based on a face. Just look at how rich the Kardashians have become doing, essentially, nothing but be a face. And people spend on that. So, using a popular comedian as the next spokesperson for Bitget makes a lot of sense, from a marketing perspective.
Having actually been a student of marketing for many years as part of my MBA background, I can honestly say there were traditionally two sides of the business: the bullshit and the statistics. The bullshit side was the stuff we see everyday: advertising, eye-catching slogans, catchy tunes, promises to the moon and basically anything appealing to the human gut desire side. The statistics end of the picture was all about market demographics research. Who's doing what, to what extent, in which group, when and by how much. This second piece was necessary to basically justify the ever-increasing spending on the bullshit side.
Then along came the Internet and, no surprise, "Internet Marketing," or what is now known as a digital marketing (yes, I have a degree in that too; gotta keep up up with the times).
Digital marketing blended both traditional sides with the best of both worlds and nothing of substance. On the one hand, it was incredibly powerful with reach and scope because, especially through social media, digital marketing could reach tens of thousands that were not even thinkable in the early 1980s. And it had plenty of statistics too. Internet traffic behavior became the bread and butter of digital marketing. Ever heard of Google Analytics? This is real stuff and it becomes the fuel for ranking, SEO-tagging, placement, content, backlinking and whole lot more. But what's really being communicated? Well, if you look at the above with Bitget's choice, the same old bullshit.
Now, you would think with vast increase of information and people's fingertips, that folks wouldn't even be influenced by a comedian being associated with a crypto exchange (I mean, who the hell is Adam Devine, anyways?). Then again, one of the most famous car salesmen on TV was Cal Worthington and his dog Spot. Literally, Cal was a Southern California car dealer who would get on TV with whatever odd animal he could wrangle, put it on the hood of a car and pretend it was his dog Spot. More than once Worthington got "cuddled" a little too much by one of the critters. But the gig worked, and people bought cars. It was fundamentally stupid, yet average Americans plunked down hard cash for Worthington's cars.
Why would the Internet then be any different today?
