It's not new that a company start a reward system for its customers to attract them or to retain them with their business. A reward system always attract new customers and also helps to retain existing customers. Companies launch these type of rewards for the customer's benefit which also help the company to grow.
Coinbase a well-renowned crypto exchange company launches its reward program for its customers. It's for US customers and those who have USDC will earn 1.25% APY on every coin. It's a rewards system just for holding USDC. It's not necessary to sell or transact crypto.
According to Coinbase Blog, “Eligible customers will begin earning rewards on any USD Coins they currently hold on Coinbase, with rewards being distributed on a monthly basis. The percentage rate of rewards is the same no matter your balance. The more USD Coins you hold, the more rewards you will automatically earn, all with no additional costs or fees. USD Coin rewards accrue daily, and customers will maintain complete control over their USD Coins at all times.”
Want to Join Coinbase here is the link https://bit.ly/2pwdwlk