One of the largest E-sports organizations in the world, particularly in NA (North America), TSM just signed a 10-year , $210 million naming rights agreement with the owners and operators of FTX and FTX.US. Since it is a naming right, all of TSM's teams, throughout all of the games they participate in, will now be called "TSM FTX".
The money gained from this partnership will allow TSM to expand their global influence by opening new offices on different continents as well as other gaming endeavors on newer platforms. Another fascinating thing to note is that they will be purchasing $1 million of FTX Token (FTT) that they plan to allocate among their employees and players. This is also their second time trying on a new name, previously, around 2015 their name was "TSM Snapdragon" until the sponsorship expired. Other teams, especially Korean ones, have had their names changed multiple times depending on their sponsors. The same things can be said about other professional sports teams that have changed sponsors so this seems like a natural continuation of that.
The amount of money necessary for this deal makes it one of the largest sponsorships for an E-sports organization ever.
E-sports and Crypto have, in my mind, always been connected. One is the digitalization of sports while the other is of finance and with my connection to both I've always thought their matrimony was inevitable and with TSM as well as G2 and Dignitas all in some way partnering with companies within the crypto world, the future of both seems even brighter than before!
TSM as an organization itself is also massive, the impact of these naming rights can't be overstated especially for successful teams and players, and with TSM's players always being ranked among the top this deal is a lot more impactful than some might think. The thing with TSM is that they garner a large following not only on their main platforms, Twitch and Youtube, but also other social media, individual accounts of their players, staff and the owners...
The bad side of this however isn't up to the sponsorship itself, it's the fact that most gamers have an aversion towards crypto, mostly due to the GPU shortage it essentially caused, there are other reasons I reckon but I myself don't know of them since I've always been a fan of both... There is a good side of course, gamers tend to be a younger audience and with that comes an inclination towards modern technology and what else is crypto than modern finance technology. That connection is most likely what they are hoping for with this deal. Some might say young investors make for the best believers and hodlers.
And I have to say as a TSM fan this makes me quite happy to see. Hope you enjoyed the article, thanks for reading!
