Content marketing with Twitter is a necessary strategy to ensure that you have access to a large audience on the social media platform. Learn more here.
Twitter is a massive social media site, with about 300 million individuals tweeting every day from all around the world. They will share their photographs and videos, as well as their opinions, in these Tweets.
For content marketers, this is a fantastic opportunity. It's simple to share links to blog entries, press releases, articles, and videos. You can produce a flood of visitors to your content by using Twitter to its full potential. Bloggers who simply auto-Tweet their blog entries to Twitter, on the other hand, are unlikely to succeed.
To use Twitter for content marketing, follow these steps:
Develop a Fan Base
There's no use in tweeting if you don't have any followers. Before you begin Tweeting a bunch of your material, you need to build up a following to reach a significant audience. Following other individuals that you feel are engaged in the topic initially is a natural way to create a following.
So, go identify folks who are presently Tweeting stuff that is comparable to what you want to Tweet. Finding these folks and then following them is not difficult. The Law of Reciprocation will help you here since a proportion of the individuals you follow will return the favor.
Find trending keywords and hit them to see who is Tweeting and sharing them. You may also use Twitter's search tool to see who is Tweeting and posting material that is relevant to your industry. You can either go through this procedure manually or invest in automatic solutions that will locate relevant Twitter accounts for you.
You Must Keep Your Audience Interested
Many individuals abandon Twitter as a promotional tool since all they do is send out 20 Tweets each day promoting their goods and then question why no one responds. Since Twitter is a two-way communication medium, you must utilize it to interact with others.
Developing a mixture of shares is a solid approach to apply here. Don't only post your own stuff; switch things up with other people's and add some personal touches to your Tweets. Personal Tweets may get more interaction than content Tweets. It makes no difference as long as you get your brand out there.
Curate The Content of Others
People will be turned off if they notice that the Twitter feed is just comprised of your own stuff. They'll assume you're just interested in yourself, which would be accurate, wouldn't it?
Make an additional effort to uncover comparable material from other individuals that you believe your target audience would like. You may then put your own spin on the topic and explain why others should read it.
There are resources available to assist you with this. Users of Buffer or Hootsuite may utilize Quuu, a content curating service. This organizes articles into queues based on their relevance to various categories. For Tweeting this material, they provide both free and paid options.
The Most Effective Method of Disseminating Your Content
There's a lot more to properly sharing your material on Twitter than merely tweeting the headline and a hyperlink to it. You must be willing to put in extra effort in order for your tweets to be seen and replied to.
The first step is to include relevant hashtags in your tweet so that they may be found. You should also write anything that will make the article attractive and utilize emojis if possible. For a greater reaction, include photographs in your tweets.
In your tweets, always attempt to offer value. You'll always receive the finest reaction if you use them. It is preferable to send out a few high-quality tweets rather than hundreds of low-quality ones. The better the answer, the more concise your tweet should be.
You may also utilize quotations in your tweets to great effect. When choosing quotations, keep in mind that they must clearly be related to your material. People like statistics and numbers as well, so use them wherever possible.
Always remember to appreciate individuals who share your article.
Make Use of Twitter Analytics
You may utilize Twitter's analytics tool to learn more about your audience's interests and which of the tweets resonated with them the most. You may utilize similar tweets in the future after you know which ones connect with your audience.