In what seems like many moons ago Brave's iOS Browser for iPhones and iPads was able to earn BAT. It was a fantastic thing, to be honest, and for a while, I was absolutely killing it in the earning game. Apple, however, hates good things because after a few months of this the Brave team was notified that they violated one of the rules of the app store. That rule dealt with Apple wanting to get a cut of the BAT awards and that defeated the purpose of them. Brave then had to make the move they did and disable earning BAT on iOS devices. For those that used Android as an operating system, they have been able to continue to earn mobile BAT something I am extremely jealous of.
Luckily for crypto users, next year could be a huge year for the crypto dApps on iOS devices. Well, at least in Europe as of this writing. The reason for this is that earlier this year the European Union, EU for short, passed the Digital Markets Act. This legislation targeted major technology companies like Apple which were gatekeeping and stifling innovation via their app store. These tech companies required everyone to go through their different pathways and this meant that they could charge whatever fees they wanted to and nothing could be done. Now other tech companies will be affected by this move as well but only Apple was crazy enough to protect the margins that they publically duked it out with other companies to protect their 30% fee on every single transaction and ban those that tried to go around it.
The critical feature that could spur a ton of growth in the iOS space for dApps is that Apple will be required to allow third-party app stores on their iOS devices. These outside app stores will not be required to pay the 30% fees that currently exist. Even though these fees were known to be out of control this month alone we have heard some of the craziest things like how Apple wanted a 30% cut of the gas fees that Coinbase Wallet users paid from Coinbase... Except Coinbase did not receive these gas fees since gas fees are paid to the network. Apple did not care and raised the issue with Coinbase about its app and on December 1st actually blocked it.
Since there is a high likelihood that several different crypto/blockchain companies get together to launch one of these third-party app stores Brave could list their app on this app store and bypass the rule issues they run into with the distribution of BAT to mobile users. This should result in additional mobile downloads as people will get back a feature that is really appreciated by the community and therefore Brave will continue to generate higher monthly active users numbers and search numbers. These growth numbers would continue to increase its usage and thus would increase advertisers wanting to advertise on the platform which would then result in more BAT to users and an increase in BAT prices.
The full effect of this law will not occur until 2024 but news has already started coming out about what this could look like. It should be expected that next year the US Government will also begin to craft legislation that follows the EU's policy to create a more consistent experience for users traveling between countries. Plus once Apple begins to make the changes they will have to do with their charging cord it is much easier to have the change occur across all phones/markets for simplicity rather than have to designate phones to certain areas.
Until then I will continue to grind away earning my daily sats. If you have not signed up for the Fold App's debit card yet and would like to earn 20,000 sats just for doing so use my referral link here! FYI if you do not use a referral link when signing up you will not receive the 20,000 sats for signing up for the debit card!
Please know I am not a financial advisor and make sure you do your own research! If you enjoyed this article and would like to support me further below are a few referral links that if you used when signing up I would appreciate it! Also, follow me on Twitter @Cje95_
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