Sirwin
Sirwin

NOTHING sounds like a good idea to my EAR

By LeftFooted | Cars & tech | 18 Apr 2024


I apologise in advance for the stupid pun in the headline. I also apologise because I have to explain it which, by definition, defeats the point.


Nothing, which is a brand, unveiled a new product called Ear, which is a pair of ear buds.


I'm growing quite fond of this brand. And I suspect this may be because there are two things they got right: marketing and design.


I'm a fiend for design, and I'm fascinated by marketing. And I think a lot of people are like that.


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Anyway, after buying the Nothing Phone 2a (above), I received a free one-year subscription for perplexity.ai, which is a relatively useful tool, and of course I also received a bunch of marketing emails.


But I can't complain about it, can I?


The latest email announces the new Nothing Ear(a).


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In addition to the usual buzzwords that only make sense to people who know this sort of stuff, I should point out that these ear buds are apparently equipped with a ChatGPT button.

Now that is cool.


But also useless, to me personally, because I don't use ChatGPT.


They apparently cost $99, but don't quote me on that.


Will I buy them? I need another pair of ear buds just like I need a hole in my head, so probably not. But don't quote me on that either.


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LeftFooted
LeftFooted

I’m a left-footed duck that loves writing. I write about cars, watches, craft beer and, you’ve guessed it, crypto Also active on read.cash


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