A wave of transformation is sweeping through the corporate world. At the heart of this revolution is Bitcoin (BTC), the digital asset that has become a strategic asset on the balance sheets of public and private companies.

This week, during the "Bitcoin for Corporations" event in Orlando, Florida, experts and business leaders analyzed how corporate adoption of Bitcoin has become a central phenomenon in the current financial cycle.

George Mekhail, director of Bitcoin for Corporations at BTC Inc., captured the audience's attention with a clear message: corporate adoption of Bitcoin is not a passing fad, but a structural change. "Corporate adoption of Bitcoin is the protagonist of this cycle," he stated.

According to the executive, business leaders from around the world are looking to become the Michael Saylor of their respective regions or build a company similar to Strategy in their respective industries.

George Mekhail, CEO of Bitcoin for Corporations BTC Inc., during his participation in the event. Source: YouTube.

The origin of this push dates back to last year, when BTC Inc. and Strategy, then known as MicroStrategy, announced a partnership at the Bitcoin 2024 conference in Nashville to launch Bitcoin for Corporations, the executive said.

The goal was ambitious: to bring the next 100 public companies onto the Bitcoin standard. “The response to our partnership has been very positive since launch. We’ve met brilliant leaders, some of whom are truly obsessed,” Mekhail noted. The merger of these two companies, he said, sent an unequivocal signal: “The movement is here to stay.”

Bitcoin Acceleration Stories

A prominent example is Jetking, the first public company in India to adopt a bitcoin standard. Mekhail shared that the announcement of the partnership in Nashville gave Jetking the confidence to go public with its strategy. “These are signs of acceleration, that things are moving faster,” he explained.

For the executive, Jetking's story is one of many indicators that the market is reaching a turning point. "We've been in a gradual phase for a while, but we know that 'all of a sudden' is just around the corner,” he added.

On the other hand, the focus is no longer solely on Strategy. “Sometimes it's three or four companies announcing bitcoin purchases, funding rounds, or required disclosures,” Mekhail commented. Filings with the U.S. Securities and Exchange Commission (SEC) reflect this trend. “They’ve never been more exciting to read,” he said, noting that in the first quarter of 2025, public companies acquired 95,000 BTC , while only 40,000 were mined.

“The math doesn't add up anymore. There are only 21 million BTC. The initial days are ending,” he warned.

Numbers that speak

The data supports Mekhail's claim. The 50 companies with more than 100 BTC on their balance sheets currently hold 3.41% of the total supply of the digital asset. This accumulation, at an unprecedented pace, is transforming the perception of Bitcoin. “If your company isn't yet evaluating a Bitcoin strategy, it's time. This isn't a simulation. The numbers show that our urgency must increase,” the executive urged. In a direct tone, he even suggested that business owners take immediate action: “You can get up and walk out, make a phone call, fire a board member who is blocking you.”

A recent case illustrates this dynamic. GameStop, the American video game company, announced on April 1, 2025, that it had raised $1.5 billion through a private offering of 0% convertible bonds maturing in five years. The main objective: to purchase bitcoin as a store of value.

Mekhail mentioned BTC Inc.'s previous analysis of GameStop, though he clarified that there's no evidence that Ryan Cohen, the company's president, saw it. “Six weeks later, they announced they were going to adopt a corporate bitcoin strategy. Although we all know the real reason was when Saylor met with Cohen,” he said, highlighting the influence of Strategy, which uses a similar convertible bond system to fund its bitcoin purchases.

Bitcoin, an asset in transformation

Beyond corporate strategies, Bitcoin has evolved from its conception as peer-to-peer electronic money to become a global store of value. Its planned scarcity, censorship resistance and decentralization have positioned it as a refuge from inflation, monetary devaluation and systemic crises.

For over a decade, the traditional financial system viewed Bitcoin with skepticism. However, geopolitical tensions, the uncontrolled issuance of fiat currency, and the digitalization of value have changed that perception.

In April 2025, several public and private companies began adding bitcoin to their balance sheets, while others increased their purchases to strengthen their position in the digital asset. Strategy, with 555,450 BTC, remains the largest corporate holder. Others, such as Semler Scientific, with 3,634 BTC, and Twenty One Capital, which debuted with 42,000 BTC after a merger with Cantor Equity Partners, reinforce this trend.

List of the 12 public companies with the largest BTC holdings. Source: Bitcoin Treasuries.

StepStone, a global investment consultancy focused on private markets, has released a report analyzing Bitcoin's role as a store of value. According to the firm, Bitcoin has moved beyond its speculative phase and is entering a period of growing institutional adoption. The company suggests that bitcoin should be considered in portfolio diversification strategies. This analysis reinforces the idea that bitcoin is not only an asset for technology or financial companies, but also has a place in the diversified portfolios of global institutional investors.

A new narrative

Alex Leishman, CEO of River Financial, a digital asset investment firm, offered a clear perspective on this development, also during his participation in “Bitcoin for Corporations.”

“Bitcoin has left its 'Wild West' phase behind,” he said, referring to the early years (2009-2016), when the digital asset was viewed as a volatile asset associated with risks and illicit activities.

Alex Leishman, CEO of River Financial, claims that BTC is positioned as a global reserve asset. Source: Source: BitcoinForCorps – X .

Now, according to Leishman, Bitcoin is going through a consolidation phase. "More and more companies are considering incorporating Bitcoin as a reserve asset in their treasuries," he explained.

Leishman highlighted the exponential growth in corporate adoption. “Today we serve more than 2,000 companies, a 154% increase in the last year. These are real businesses, small and medium-sized, of all types: construction, real estate, biotechnology, plumbing, farming, restaurants,” he explained. For him, in five years, saving in bitcoin will be “normal” as specific financial metrics and the regulatory framework become more established