Never overestimate a “tech-savvy” consumer
Have you ever read a super-jargonized whitepaper? You know, the kind that throws invented acronyms around as if they’re written in paper dictionaries.
LongBlox DAO layers an nDLT hyper-TPS protocol integrated over Constantinople BFDPoS consensus to BRB redirect Chimera-hash staking DApp v.0.3.abcdefg in a simulated, fruit-bearing Merkle tree framework.
Uhh… WTF are you guys even talking about?
Now, there’s a commonality among projects attempting to confuse the hell out of everyone: a lack of actual products. Okay, maybe they shipped some code and got a working product out the door.
But in most instances, the “product” is a simple e-wallet for yet another sh!tcoin having absolutely zero use outside of a siloed, uber-technical ecosystem. In other words, a highly speculative “investment” whose primary purpose is trading on unscrupulous exchanges.
Granted, the blockchain industry is brimming with solid, market-disrupting projects. Especially within decentralized finance, blockchain pioneers are working to build a fairer global future.
Even then, though, they often preach to the choir by overcomplication resonating with only a fractional subset of society.
To realize the industry’s coveted ‘mass adoption’ event, blockchain stewards must pivot from serving technophiles to streamlining experiences for everyday consumers.
Mass adoption doesn’t occupy tribalistic, tech-focused Facebook groups. Instead, the big fish swim out there in the massive ocean of everyday life — far beyond the realm of hardcore tech, yet passively tethered via smartphone.
Simply put, blockchain-powered products must use breakthrough tech to solve everyday, real-world problems. For the love of Satoshi, the crypto space can do without new altcoins. Certainly not all, but most are scams that divert attention from legit operations.
But don’t get me wrong. We can’t entirely exclude the tech geniuses from the conversation. Blockchains can’t run without them!
Today we’ll discuss a project leveraging technology from one of blockchain’s most advanced organizations — Komodo Platform. This ‘emerging tech venture builder’ operates out of Southeast Asia — home to the world’s fastest-growing digital economies.
Although the project runs a blockchain network with a native cryptocurrency, its focus extends far beyond the issuance of digital assets.
The organization intends to launch at least three smartphone apps in 2020, most likely in Q1/Q2. Each application solves a unique problem and revolves around simplicity and customer experience.
To put it another way, most members of your grandma’s pinochle club should sail right through setup and use. Tech-heads can operate these apps in their sleep, but they’re not the target market.
Uplifting Southeast Asia
Google’s annual 2019 ‘e-Conomy SEA’ report reveals the magnitude of Southeast Asia’s economic growth. In 2019, for the first time in history, the region crossed $100 trillion in online spending.
But while the report focuses on Southeast Asia’s ‘Big Six’ countries — Indonesia, Malaysia, the Phillippines, Singapore, Thailand, and Vietnam — RedFOX Labs takes aim at one of the region’s more impoverished nations.
Google Search is a ubiquitous search tool among digital marketers. And, using the service to query “rewards app” reveals an interesting statistic: Myanmar is the current runner-up in the term’s global search volume.
Many of the nation’s citizens — just like within any other country — are on a constant hunt for ways to either save or make extra money. These netizens are also, as is the rest of SEA, part of the region’s mobile-first Internet society.
Through the app, users gain rewards — redeemable for cash — by shopping at select stores, completing surveys and product reviews, playing games, and watching videos. Plus, many of these leisure-time activities are something Myanmar’s residents now do for free, all on their own.
After launch and refinement, RedFOX aims to offer similar cashback and rewards apps in the Phillippines — today’s worldwide leader in “rewards app” searches. The project’s home turf of Vietnam is also on the list of rollouts.
Effective scaling calls for a dead-simple signup process. And to help users along, RedFOX is infusing the app with an award-winning AI chatbot. Through a new partnership, ‘Alice’ from Misfit Technologies is now part of the ecosystem.
The upcoming rewards app squarely aims at users who may not even recognize blockchain as a legitimate technology. And that’s exactly how RedFOX prefers the scenario.
If any RedFOX products call for the use of blockchain — with the exception of a mobile crypto wallet — the presence of a distributed ledger is well-hidden from the end-user.
A quick analysis of the cashback app reveals multiple product highlights. For starters, the product-market fit is on point. The region already indicates a strong interest in this type of app.
Plus, it’s pre-loaded with an artificially intelligent, 24/7 concierge. Users needn’t be intimidated by a new app’s learning curve when a friendly, self-learning assistant holds their hand through everything.
In addition, the app contains plenty of activities its intended market already performs. Getting rewarded for daily habits is a reasonably easy sell. How many times have you picked up your phone today?
The proverbial icing on the cake is the team’s partnership with one of Myanmar’s most prevalent digital media companies — MYMEDIA. Across six distinct channels, MYMEDIA boasts 11 million Facebook followers and achieves 35 million page impressions every month.
The stars certainly seem in alignment with RedFOX’s upcoming app. Artificial intelligence, an eager market, and a massive, pre-loaded promotional springboard. Keep an eye on this simple app’s 2020 launch.
Pressing the Start Button in SEA
RedFOX’s upcoming blockchain game — a reimagining of a real-world hit from the early ‘90s — is an industry first.
How’s that? Well, unlike no other blockchain game in existence, this one processes 100% of the game’s logic on-chain. In other words, full transparency ensures there’s no cheating the system. All gameplay records onto an immutable ledger for anyone to verify.
We’ll also see the use of non-fungible tokens (NFTs) that let players convert gameplay into tradeable tokens. Here’s an interesting quote out of Winklevoss Capital, one of the most prominent players in the realm of digital assets:
“NFTs, aka “nifties,” will be one of the most exciting areas in crypto and renew excitement for mainstream use-cases.”
Coming from billionaire twins with years of industry experience, that’s a thrilling statement!
Like the forthcoming cashback and rewards app, this new game intends to provide a seamless user experience.
And, also like the rewards app, the game caters to a huge market with a proven interest in the offering. Within the SEA’s ‘Big Six’ countries, 61% of the online population plays games.
As a lifelong gamer myself, I’m looking forward to playing this one!
Wrapping Up
It’s vital for technology to be simple enough for anyone to use. Otherwise, use cases wither and go the way of the dinosaur.
Yet the blockchain industry seems to miss the point entirely. Tech lingo often falls on deaf ears. If blockchain and other emerging technologies are to realize widespread acceptance, it’s time for a shift in perspective.
To be honest, as a blockchain newcomer, it took some time to understand this theory. I initially thought that blockchain was supposed to be hard, or that was just the way things were. But I now I see there’s no need for overcomplication.
This realization is what first drew me into investigating RedFOX Labs. The team’s not trying to shove tokens down people’s throats — there’s very little hype surrounding the RFOX coin.
Rather than focusing all their attention on tech or tokenomics, team RedFOX pays close attention to the people using the products. After all, the concept surrounding the brand’s narrative — digital inclusion — is to help ensure equal access to tech innovations.
If our distributed revolution is to succeed, if we’re to shake shady intermediaries out of global industries, we’ll need help from more than the technically proficient.
There’s strength in numbers. And blockchain use cases and acceptance raise their figures when more organizations realize that building products to appease technophiles is like stepping over dollars to get to pennies.
Disclaimer: This is not investment or financial advice. Information within this article is primarily speculative opinion, and for entertainment purposes only.
Always conduct your own research before involving yourself with any project — in or out of crypto markets. The author holds the native cryptocurrency of the projects mentioned within.
Thanks for reading!
~BlockchainAuthor
