Binance is about to purchase CoinMarketCap for a whopping $400 Million.  This will give incredible exposure to Binance in front of crypto consumers.  Coinmarketcap is undoubtedly the go-to place for most crypto veterans and newbies alike, and owning this platform will give Binance almost undue advantage in terms gaining market traction.

From a Binance point of view - this is a great move, although a bit expensive.

TheBlockCrypto reports "Binance is in the final stages of talks to acquire CoinMarketCap, the crypto exchange is looking to pay as much as $400 million for the deal, people familiar with the matter told The Block."

Binance is going on an acquisition spree to cement its space in the industry.  

While some industry experts worry that this will impact fairness in the space, we argue that CMC acquisition shows a great sign of confidence in the crypto space from Binance.

While it may create a big challenge for other exchanges in terms of competing against Binance, overall, such practices are common in the business world.

If this deal goes through - Binance may stand to gain a big customer base by translating the traffic from CMC to its exchange.  We will see how this pans out for Binance and crypto space.

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