That headline sounds and reads like it was written by a marketing intern, but I'll stand by it.
El Salvador is the perfect example, in my view.
When I was growing up, which is not that long ago, El Salvador was a place that was only mentioned in conversations about safety and crime.
Today, it's Bitcoin haven. And it's also becoming a tax haven.
Ever since El Salvador's eccentric President Nayib Bukele announced that the country would become the first to adopt Bitcoin as legal tender, two things happened.
One, people began talking about El Salvador for different reasons and were beginning to see it under a different light and two, tourism soared.
The Maldives is another example.
The Maldives has a serious problem because it has to rely on tourism, but tourism is also creating problems.
Many of the country's atolls and islands are overbuilt and overcrowded, but what's the alternative? You can't survive on fishing, can you?
This is why the nation in the Indian Ocean is apparently considering a pivot towards crypto, which would give them another source of income.
It would still attract crowds, but maybe they'd be different crowds.
When the USSR dissolved and the EU formed, a lot of countries that used to be in tatters took that as an opportunity to rebrand.
Today, countries like Estonia and Slovenia are praised for their slim bureaucracy, tax-friendly environment, and high-speed internet.
Why? They rebranded.
They saw a gap in the market and they filled it.
With crypto, several countries can do that again.
Especially when you notice how unbelievably slow (and stupid) some legacy countries are reacting to crypto.