Presearch is Poised to Unseat Google's Search Monopoly

7 Reasons Why Is Going to End Google

By James J Griffin | BitcoinDad | 21 Mar 2021

Do you remember when we believed Google's mantra "Don't be evil?"  

Google, while king of search, is far from perfect. In fact, they can be downright evil. Look at everything from their handling of GDPR to the recent news stories about YouTube exploiting kids. Every year, more and more people realize how much personal data Google harvests and sells to third parties.  

Their new privacy policy was even banned in Europe as being too restrictive for users. That doesn’t sound like the best search engine out there. It’s time we look at another one?

I know a blockchain-based company that has a solution that will give Matt Cutts nightmares.  

Over the past two weeks I've been playing around with a new search tool. It's built on distributed blockchain technology, and it's called Presearch. After messing with it for over a week as an experiment, I haven't yet found a downside to using it full time. I'm a new adopter of blockchain technology (I'm old). Despite this, I've found Presearch to be one of the more rewarding and easy experiments to conduct.  

So what are these shiny upsides that could finally knock... wait... what's his name? David and Gilgamesh?

No... that's not right, let me presearch...  


What are these shiny upsides that could knock Goliath off its perch?  

1. Opportunity

Why will Presearch unseat Google? In short, because the opportunity is finally there.   Presearch's adoption is growing by leaps and bounds. In a post in January of 2020 noted that Presearch was the 5th largest project on the Ethereum blockchain.

That's saying something.  

At the end of 2020 Presearch announced that they were moving on from DSearch. Their own eponymous search engine powered by distributed user nodes was ready.   February saw that new search system go live. Users are, right now, using Presearch across the distributed Ethereum blockchain.

Very exciting stuff. Not an air-conditioned server farm anywhere in sight.   

2. Aligned Motivations

Google's motivations aren't aligned for rapid growth. While "don't be evil" is a mantra that users can get behind in a start up, the reality of that lofty mantra hasn't born fruit. Lofty? It's not lofty, not being evil is a pretty low bar to clear and Google's having a hell of time doing it. The financial incentives do not align well with the average user.  

As professor Scott Galloway is fond of saying, when what you're using is free, you're the product. And that's exactly what we have with Google's suite of services, most notably search. While the search results may be "free," the data mined for the financial benefit of third party advertisers is unconscionable.


The only reason they would change their motivations is anti-trust litigation Galloway argues. But even then, how far does that go? Given how flaccid the EU has been with reining in Google and how ineffective the US Federal Government was with Microsoft in the 90s?  

In 2021 Google finally announced that they would cease collecting user level data points from search, but the damage, as they say, is done.   

3. Presearch is Distributed Technology

It's doesn't have a single point of failure or centralized server to attack. More importantly, the intrinsic distributed nature of the blockchain means that there isn't a target for Google to sue.

Google's rise has been marked by an absurdly litigious attitude toward competitors. When it couldn't sue a competitor out of existence, it likely bought it.

That's the power of having monopolitstic deep pockets.   In 2021 Google is a monopoly. Yahoo and Microsoft's Bing is a distant second and third respectively in terms of non-Google owned entities. YouTube is by far the second largest search engine on the internet and that's being integrated into Google proper. Integrated right now.   

Microsoft has been in litigation with Google before without so much as making a dent. And that's Microsoft. No stranger themselves to monopoly charges. Pot, have you met kettle?  

Presearch, with it's distributed nodes, suffers not from this issue. As with all programs on the blockchain, once the code is out there, it's out there. The question becomes adoption, which we have seen, is moving in the right direction.  

4. It's Secure and Provides Privacy

Google is anti-privacy. Look at their business model from a consequentialism standpoint. There's no way to say that they are anything but anti-privacy. Personally identifying information has served as their economic foundation for years. Since their inception.  

Only now, once they have 94% of the globe's search traffic are they moving on. Sort of. They will now extrapolate search intent using buckets of like mind search data. Bully for them.  

It's a nice headnod to privacy advocates and government watchers. But, it is something completely off limits to anyone who doesn't have Google's level of omnipresence and market share.   

5. Works With Any Search Engine

It can work with any search engine or database, including personal databases. Including, you guessed it, Google. While Presearch builds up the kind of database that Google has amassed from its monopoly status, feel free to go right on using Google. Using Presearch in 2021 has more to do with tweaking your workflow than it does unseating a giant.  

The goal isn't to usurp Google's position and supplant it with another monopoly. The goal is to chip away at it's oxygen depriving dominance and let competition, innovation, and privacy breathe. Presearch's egalitarian approach to databases is a novel way to get the best of all worlds without attracting too much attention.  

6. It's Easy - Presearch Integration

Browser extensions allow to integrate seamlessly into your search workflow. After a few minutes, you tend to forget it's there. Mouse up to the browser bar as you normally would, type in your search, hit enter, and off you go. You're distributed searching. Not quite the same ring as "googling," but I'm sure they'll work on that.

Presearch Browser Extensions Mean Seamless Integration Into Your Workflow  

Seamless extensions are available for Chrome, Firefox, and most notably, Brave.  

Using Presearch for your main search engine while using the Brave browser allows you to double up on cryptocurrency earnings. for doing nothing more than you would already be doing. The extension is also compatible with all Chromium based browsers, like Cryptotab. Again, allowing you to mine bitcoin in the background while earning PRE tokens for your searches.  

The distributed future is here.  

7. Everyone Gets Paid

The token incentivizes users to opt-in to the network by gamifying the search experience. Even in tough times, people still do some mundane searches. For weather, traffic, news headlines, etc.  

Presearch rewards the first 32 searches a day with a small amount of PRE. Your most basic daily internet "googling" results in up to 8 PRE tokens per day. 

When's the last time Google wrote you a check?  

Advertisers have an ownership stake in Presearch. Searchers have an ownership stake in Presearch. There is symbiosis. It's not the predatory gladiator duel between consumer and producer that leaves Google to scoop up the winnings. With Presearch, everyone wins.  

As of February 2021 you can also run one of the decentralized search nodes on any computer that is compatable with Docker. Doing so will earn you PRE tokens passively for your efforts. If you're already running a media server, contributing to the search experience can, literally, pay off.  


This post isn't to bag on Google relentlessly. I'm typing this on a Google Pixelbook and I carry with me a Google Pixel phone. I'm a fan of Google hardware, the Android, and Chrome OS ecosystems. There is a place in the marketplace for Google and I do hope Google lives up to the stated "don't be evil" mantra.  

But monopolies are, at their core, corrosive institutions. When entities become too big to fail they become ungovernable. They become unaccountable. That's what we have here. Presearch, and the technology behind it, is on the scene at just the right time. Any company with 94% market share needs disruption. Presearch can democratize search in ways that Google's juggernaut is not equipped to quash.  

If you haven't moved to Presearch as your go-to search in your personal workflow, it's likely because you don't yet know about it. Get started with Presearch today and see how easy it is to not be evil. You'll be glad you did.  

What do you think? Is someone finally going to knock Google down under 90% market share?  

I'd love to get your thoughts on the Presearch experience and experiment. Let me know on Twitter what you think about the future of Presearch. The future of Google, and the wider adoption of blockchain technology in general.  

Follow me on Twitter @SmartestDadCom

How do you rate this article?


James J Griffin
James J Griffin

Freelance writer and real estate professional splitting time between San Diego, CA and Manchester, UK.


Cryptocurrency is a space that new dads in the 21st century are going to have to pay attention to. This isn't a shift in the economy like we experienced with the gold watch and pensions.

Send a $0.01 microtip in crypto to the author, and earn yourself as you read!

20% to author / 80% to me.
We pay the tips from our rewards pool.