The European Squash Federation (ESF) has become first major sports federation in Europe to adopt Bitcoin as a strategic reserve asset.  Not only is the ESF starting to follow in the footsteps of other leading global institutions (Strategy, GameStop) and sports franchises/clubs (Dallas Mavericks, FC Barcelona) in adding BTC to its balance sheet, but the ESF will also facilitate the use of Bitcoin for both incoming payments and outgoing transactions. The ESF is also the largest sports federation in Europe with 46 member countries.

Additionally, the ESF has enabled Bitcoin donations so that fans, companies, and brands can support the federation with Bitcoin.  Such support will be leveraged with the federations newly launched media platform, European Squash TV, where fans can directly support players and clubs, in order to strengthen engagement within the community and foster talent to enhance the European squash ecosystem.

Otto Kalvø, Vice-President of the ESF said "We believe this will open doors for innovation and growth. By adopting Bitcoin, we are not only modernizing our financial approach but also offering new opportunities for engagement and support within the squash community. With this bold step, the ESF aims to inspire other sports federations to explore new ways to leverage digital technologies for the benfit of athletes, fans and the wider sports community.”

According to its 2024 Global Squash Report, the federation contributes approximately €4 billion annually to the global economy. This figure is projected to grow by 50% by 2027, with substantial expansions in North America, Asia, and Eastern Europe.

Thank you for your time and attention.

Happy Stacking,

B

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