Protecting the environment is one of the hottest topics of the 21st century. While efforts to do this started some 50 years back, during the Stockholm conference in the ‘70s, the movement has been progressing slowly. This is not surprising — there is a lot more money in destroying the environment than in preserving it, and so major corporations tend not to bother too much with helping the world recover from the damage that has already been done.

So, the mission of protecting life on this planet fell to regular people. Activities like lobbying have had a major impact over the last half of the century, but the change coming this way is arriving too slowly. While people are struggling to enforce environmentally-friendly laws, forests are being cut down, and thousands of species are losing their natural habitat, at best. At worst, they are being brought to extinction as their homes are getting cut down and burned. 

With money being the only thing that corporations doing the cutting and burning understand, companies like ForestAu Green LLC decided to take this approach and take the fight to the next level.

After observing these problems for years, the managers of ForestAu Green decided to bring investments in forest regeneration in the Brazilian Amazonian closer to you. Thus was born the Tupan.

How ForestAu Green Revolutionized the Fight for the Environment

ForestAu Green is a US-based Fund that is working on a lot of approaches to protecting the environment, and it has so far tried many different subjects. It was created by Brazillians who believed that the US is a more mature market where they could pursue their mission and achieve better results. “What we propose is to go beyond sustainability, it is to work with the circular social and environmental bioeconomy to achieve regeneration,” the company told us.

From the importance of reforestation to the massive importance of the Amazonian Forest, the ties between investment, sustainability and regeneration, new business models linked to environmental sustainability and regenerative impact, and more — the company is trying it all to help increase its own positive impact and reduce the negative one.

One of the best approaches to saving the environment today — and certainly the fastest — is to just purchase the land you want to preserve, and rob greedy firms of the chance to do it first, and destroy it. This is why ForestAu Green started dabbling in impact investments — offering people the chance to invest money and save the environment alongside receiving some financial gain.

To do this, the company launched its own cryptocurrency — a DeFi Token TUPAN, ​issued by an Investment Fund, ForestAu Green.

The ForestAu Green, invests and monitors the preservation, regeneration actions, and the impact in the Amazonia while ensuring reliable reports to the Tupan stakeholders. The project leveraged on Blockchain technology based on the Economic, Social and Environmental pillars related to the Regeneration Market of the Brazilian Amazonia.  Each TUPAN is equivalent to One Cubic Meter of Preserved Forest and each Tupan Token issued by ForestAu Green is a DeFi backed by Non-Fungible Tokens (NFTs).

So far, the firm’s efforts allowed it to acquire perpetual rights to the production output of 4,200 cubic kilometers of land, locked in the Amazonia. This is approximately 4 Hong Kongs, or 7 Singapores, or 1/10 of the entire Switzerland. However, not all of it is tokenized and offered for purchases. The fund has decided to create and distribute 3,690,000,000 tokens, which is still a big majority of the acquired area.

TUPAN Sees Launch

But, while this sounds impressive, it is only a small step, and not nearly enough for the company to be able to call it a day. In fact, it is only getting started, and using its TUPAN Token is its newest approach, which has the potential to be the most successful one.

The Token saw launch recently, May 10th, which was a big day and a major milestone for the company. Now, it remains to be seen whether or not it will have the desired impact.

The project will not be able to completely stop deforestation, but the more land it procures — the more of the forest it can save. That also means helping numerous species survive and thrive, and generally, have a positive impact on the Amazonia Region.

As for TUPAN holders, they will be able to convert their tokens into shares at any point. However, if they choose to keep the tokens, they will not only enjoy financial returns but will also help transform the world’s largest biome and get to watch it happen in real-time by using the project’s augmented reality application, which will let them visualize their assigned forest cubic meters.

Users get the opportunity to indirectly invest in Brazillian Amazonia conservation and social environmental assets, and receive rewards in TUPAN or USD-pegged stablecoins, along the way. 

In the end, the company’s goal is to reach regeneration through sustainability, and so far, it appears that its approach is giving more than decent results.

If you are interested in helping the firm protect the rainforest by securing land, you can do so by purchasing TUPAN tokens. There is a lot to do, and protecting this part of the world is of dire importance, so if you wish to participate, definitely check this project out. You can make a difference, regardless of how large or small your TUPAN purchase may be.