The #Mango fashion stores chain is replacing real models with AI-generated avatars for their ad campaigns, aiming for faster production and cost savings.
With the ease of replacing human models, creating an avatar for a collection costs a fraction of a traditional photoshoot.
Other brands like Levi Strauss, Louis Vuitton, HalfPrice, and Nike are also collaborating with AI avatar companies.
This trend, predicted a year ago, highlights the financial optimization AI brings to the fashion industry and can means fewer jobs for models, photographers, makeup artists, and stylists.