screenshot from author's article on Medium

What if Apple became a carrier…

By newb0Xsir | Written Words | 22 Jul 2021


https://youtu.be/FBH-LeRa2lU


Was just casually enjoying the latest episode of Drew, Nick and Randy’s madness on the way to work yesterday. Chucking behind my steering wheel. Sometimes a literal LOL escapes.

When they brought up an interesting topic…

What if Apple became a carrier? What if they removed the SIM tray, went eSIM-only, piggy-backed off all the worldwide cellular providers? All for one, low, iPhone-exclusive monthly rate?

Imagine just how much vertically-integrated the iPhone purchasing process would be. It would make sense, at that point, for you to purchase your new phone directly from Apple without needing to select a specific carrier.

There is the gray area of anti-trust to consider, but would it be considered “anti-trust” if you’re using all worldwide carriers and their infrastructure? It would be similar to what Mint Mobile and Visible in the US of A. However, in this scenario, it would be on a possibly global scale.

Plus, this would be an iPhone-exclusive offer. Definitely isn’t too “anti-trust” when the majority of the cellular market is still Android. You know, the platform created and, somewhat still owned in a complex way, by Google.

On the other hand, if you offer an “iPlan” with unlimited data for $25/month, that would probably intrigue you a bit. Probably enough to leave your carrier and simply throw your money directly at Apple. Where Apple simply pays a cut to your old carrier for infrastructure use, service use and other possible fees.

Instead of you giving your money directly to your carrier, allowing them to get a bigger piece of the pie.

Wonder if this idea has ever been contemplated by Tim Cook. Just makes sense, right? This is a way to make your best-selling product much easier to use and understand. Why would you say “no”?

Guess we’ll wait and see. Maybe this might a “one more thing” announcement at a future Apple event.

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newb0Xsir
newb0Xsir

Just a Christian/gamer/techie/musician/sustainability lover that has decided to join this here platform.


Written Words
Written Words

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