No one would have thought that Huobi would break through the circle in this way in this cold winter season.

In October, Li Lin posted on social media that he was no longer the actual controller and shareholder of Huobi Global, and no longer had any authority. At the same time, Huobi Global completed the sale of equity and business to the fund of About Capital.

But what is unexpected is that Justin Sun also made a big splash in the event of Huobi's change of ownership.

On the 10th of this month, Justin Sun just announced his appointment as a global advisor to Huobi. He changed his Twitter profile link to the official website of Huobi, and stated at the internal staff meeting of Huobi that Huobi Global will have a series of brand upgrades and actions in the future. , and increase the value of HT as a whole.

As soon as the news came out, the price of HT rose from around $4.8 on the 10th to more than $8 on the 14th, an increase of nearly 50%; as of now, the price of HT has fluctuated around $7.45.

If it is said that Justin Sun's actions are limited to tweets, it would be too underestimating the world's top KOL known for his peculiar marketing methods.

Just in the early morning of the 18th, Chinese Crypto KOL Liangxi's first Twitter Space live broadcast exceeded 8,700 people at the same time. It seems that this coolness has nothing to do with Huobi.

However, the turning point of God is that in this Spring Festival Gala, which is dubbed by the insiders, Liang Xi was recruited by the two new helmsmen of Huobi, namely "Brother Sun" and "Mr. Du", and became Huobi's KOL. In addition, Justin Sun gave Liangxi 100,000 U to support his live broadcast of the contract on Huobi, and then Liangxi transferred 60,000 U. Everyone thought that Liangxi won .

Along with Liangxi's many tweets about Huobi's commission rebates, some people said that Huobi made a profit.

This cool confessed play can be said to be a battle of Justin Sun for Huobi to return to the top stream. For Justin Sun, who has mastered the traffic password, the victory of this battle is really easy and easy.

It is true that Justin Sun's 100,000 U was transferred by Liangxi to 60,000, but it is very cost-effective for the big guy to spend a little money, which is expected to impact the oligarchic pattern of the CEXs in the world.

Justin Sun has always had a special obsession with exchanges. Now, he holds the power to make discretions with Huobi. In an interview with Coindesk, he said that he has increased his holdings of 10 million HT, and will continue to increase his holdings in the future, benchmarking and catching up with BNB.

On the 14th, Justin Sun announced a new initiative, planning to combine the Heco with the TRON ecosystem and the BitTorrentt Chain (BTTC) cross-chain ecosystem to create a new public chain ecosystem.

All these actions show Justin Sun's strong empowerment of HT after becoming a Huobi consultant and his recognition and support for the Huobi ecosystem.

Some sober people believe that although Justin Sun has shown a supportive attitude towards HT, it cannot be denied that there are no substantive relevant measures that can be implemented at this stage.

He has always been active in his field of expertise and of course it is only limited to traffic.

So far, the crypto industry has not seen any plans for Huobi's rebranding. In addition to this, plans to open up new markets, evidence of HECO's future development, and development strategy after the acquisition are all not.

Although Huobi has not made direct and clear planning and strategic goals in the above-mentioned dimensions, in fact, through Justin Sun's tweets, we can clearly find that the future business of Huobi and TRON will deepen compared with the previous ones. Huobi’s TRON ecological interconnection is almost a foregone conclusion, and more importantly, after Justin Sun’s blessing in Huobi’s operations, the market may usher in a new turning point.

Of course, all these are conjectures. Whether it is ecological interoperability, business deepening, or market expansion, the final effect is still unknown, and everything has to wait for the verification of time!

In contrast, Huobi has missed a very important time in a year. Especially strong competing platforms, such as Coinbase’s core advantage of being the No. 1 crypto exchange, still cannot be shaken; FTX relies on Solana’s public chain ecology and its ability to use banknotes to conduct sponsorship activities; Binance quickly moved to overseas markets and actively Occupy and gradually stabilize the international market; OKX has also improved its marketing methods in recent years, catches Web3 as a force to actively seize the entrance of Web3; the second echelon of MEXC, kucoin, ZT and other multi-platforms Traffic and international market share are also steadily increasing.

This time, the combination of strong public chains and strong exchanges will inevitably have an important impact on the future competition pattern of CEX in the crypto circle. After all, under the influence of Web3, oligopolistic competition will become the central trend of the encryption industry. It is easy to lose the competitive advantage by fighting alone, which will eventually lead to the loss of the market and the exclusion of the market.

With this continuous action, whether Huobi, which is stagnant under multiple constraints, can be prepared to compete with other well-armed competitors is still unknown.