Most people here like cryptos, I assume some like whiskey and I am sure that everybody likes to make a profit on their investments.
So when, after a few years of trading cryptos, you have made your small fortune and is looking for something other than cryptos to invest in, I can gladly recommend whisky. The majority of people buying whisky do so because they enjoy the taste. They want to sample different flavors, varieties, or to develop a taste for a good dram.
Most likely it is fine wine you’ll think of when it comes to buying alcohol as an investment. However, the investment market for whisky is booming to the point that investing in the hard stuff might bring you a far better return.
But if you want to see a return on your investment in a collectable whisky, there are three basic rules to follow...
First is the rarity.
This one seems entirely obvious, but the rarer a whisky it is, the more collectable it will likely be. Limited runs that are in short supply or limited editions from established makers tend to be popular. Then there are bottles from so-called “silent distilleries” (distilleries that have closed down). Port Ellen in Islay, for example, shut down in 1983. Diageo, the drink conglomerate that owned it, has trickled remaining Port Ellen product on to the market every year for the past 17 years. Their 2016 offering was $3,400 a bottle.
Second is collectability
When buying a rare bottle of whisky, you have to weigh that rarity up against the recognition of the brand. Which is to say, just because a whisky is a collector-aimed, limited edition, doesn’t mean it’ll keep its value. There’s a reason 1980s bottles of 12-year-old Talisker only sell for just over $1200.
The third and last is the collectible Range
Distilleries deliberately release series of special editions that, across the years, form a collection, and owning a full run of one of those series increases the value of the bottles exponentially.
A word of warning might be in place...
As when investing in any collectable, look out for forgeries. There are actually people out there trying to sell forged whisky bottles. Some are fairly obvious to spot – they might claim to be from a year when the distiller didn’t make whisky, for example – but others are tricky. If you get an offer that seems to good to be true, it probably is.
And of course, it goes without saying that buying an opened bottle of collectable whisky is a definite no-no. The instant that seal is broken, the value of that drink plummets and an opened whisky is essentially a non-investment.
Good luck!
Find your favorite brand or your next investment at: https://www.thewhiskyexchange.com/ or https://www.oldandrarewhisky.co.uk/
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And a big thanks for any likes and tips.
// Rickard
