The issue is that ‘clickbait’ now refers to anything trying to grab your attention. In our hurry to denounce anything with "top 10 tips," we forget that the media has been writing creative headlines from the beginning.
This is important: a smart headline does not imply dishonesty. The finest headlines impress, startle, or captivate, then offer a story worth the hype.
World firsts, record-breakers, and once-in-a-lifetime occurrences that launch a researcher's career are always the finest tales. Though uncommon, these tales sell themselves. In the news cycle, everything in between is competing.
Current events can inspire clickbait. People judge first emotionally, then rationally. “You'll never believe,” “this is what happens if you,” “shocking,” “exclusive,” “guaranteed,” “save,” and other headline phrases draw us in. The reader will be sent to a website where criminals may steal your account and data.
Disbelieve ludicrous headlines. Too good to be true may be a scam. Based on reader interest, cybercriminals develop viral quizzes.
Mouse over link: Mouse-over the link to see its destination before clicking. Avoid clicking on links to unknown websites that may steal your data.
Do not provide websites your passwords or sensitive information. Banking, social security, and other personal information should be kept private unless asked by a trusted source.
Never trust anyone—beware! Due to hacking, friends' emails, messages, and postings may be untrustworthy. Using clickjacking is another trick. They impersonate friends and encourage you to click on a link that allows them access to your device and personal info.
Protect your devices: Digital scams are ubiquitous. Netsweeper filters online frauds 24/7 for your family and devices.
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