Bat analysis

By Lorenzo Giovannini | Tech update | 9 Nov 2020


Transactions per day have decreased substantially since June, which is likely due to the substantial increase in on-chain Ethereum fees.

 

Basic Attention Token (BAT) is an Ethereum (ETH) based ERC-20 token, designed to be exchanged between publishers, advertisers, and users.

 

Brendan Eich is the founder and CEO of BAT, and is also the creator of Javascript and co-founder of Mozilla and Firefox. The token is designed to put a value on user attention. The BAT market cap currently stands at US$288 million with US$20 million in trading volume over the past 24 hours.

 

 

Watch a summary of this analysis on YouTube

 

The project encompasses an open-source, decentralized ad exchange platform, designed to address fraud and opaqueness in digital advertising. The BAT ecosystem also includes Brave, an open-source, privacy-centered browser designed to block trackers and malware. The Brave browser decreases page load times by blocking ads, while enabling micropayments between publishers and content creators, and provides an alternative to ad-based revenue streams.

 

When a user opts into Brave Rewards they start seeing Brave Ads and accumulate BAT, which they can claim on a monthly basis via the integrated wallet. Users can customize how many ads they’d like to see, 1 to 5 per hour, or choose not to see any ads.

 

Brave Ads don’t replace current web page ads, they are separate and uniquely different. Users see them as offers in the form of notifications. When users click to engage with these notifications, they’re presented with a full-page ad in a new ad tab of the Brave browser. Because ad matching happens directly on the user’s device, the user’s data is never sent to anyone, including Brave.

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