Outset Data Pulse

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US crypto media traffic contracts 33.5% in Q4 as AI referrals surge to 25.6% of discovery – Outset report

29 Jan 2026 26 minute read 0 comments Mike Ermolaev

Outset Data Pulse tracks the shifting architecture of crypto media across global markets. Our mapping of the Asian landscape revealed an ecosystem dominated by exchange-anchored information flows, while the European sector remains structurally teth...

46% of Europe’s crypto-native traffic still comes from search as discovery narrows in Q3 2025 – Outset Data Pulse

6 Jan 2026 13 minute read 0 comments Mike Ermolaev

Outset Data Pulse continues to map global shifts in the crypto mediascape. Following our in-depth reports on Asia, Latin America, and individual European subregions, we now turn our focus to Europe as a whole, examining how crypto-native and mainst...

August-to-October crypto media traffic in Asia drops 14.5% as audience consolidates around top 20 outlets – Outset report

19 Dec 2025 18 minute read 0 comments Mike Ermolaev

Outset Data Pulse continues to track the evolving structure of crypto media across regions. From August to October, the crypto mediascape in Asia saw a drop in total traffic. Despite the overall contraction, direct traffic remained steady at slight...

Asia has no “New York Times of crypto” and that matters for your media strategy – Outset report

12 Dec 2025 23 minute read 0 comments Mike Ermolaev

Asian crypto news does not live in one market or one model. Our Q2 2025 survey of media founders, editors, and KOLs maps three competing ecosystems: venture-driven media groups, exchange-anchored networks, and independent outlets under tight regula...

South Korea leads Asia in crypto media traffic, but KAIA’s on-chain activity plunges 90% in Q2 — Outset report

10 Dec 2025 12 minute read 0 comments Mike Ermolaev

Outset Data Pulse continues to map the global crypto mediascape. Building on our recent Asia-wide Q2 analysis, this report zooms in on South Korea – the region’s most influential and behaviorally unique market – to examine how media attention, on-c...

Direct visits to crypto-native outlets reach 54% as tier-1 publishers capture 82% of Asia’s traffic in Q2 – Outset report

11 Nov 2025 17 minute read 0 comments Mike Ermolaev

Outset Data Pulse is keeping track of global trends in the crypto mediascape. Following our latest reports on Europe and LATAM, we now focus on East and Southeast Asia in Q2 2025 – a region, where adoption is accelerating under vastly different con...