Media relations

3 Articles 0 Followers


Breaking down media relationships in crypto PR: From first emails to a structured system that builds trust

25 Mar 2026 6 minute read 0 comments Mike Ermolaev

Media outreach may look deceptively simple. An editorial team has a public email, you send a message, get a response, and add another outlet to your network. In practice, this assumption breaks almost immediately. Based on a conversation wit...

How to shape stories that win crypto journalists and communities

26 Sep 2025 6 minute read 0 comments Mike Ermolaev

How do you get journalists to notice your crypto project in a sea of look-alike pitches? In Web3 PR, standout stories connect products with broader market trends, investor expectations, and the bigger narratives shaping the industry’s future. To...

“It’s about genuine partnerships rooted in honesty and respect”: interview with Anastasia Anisimova, Outset PR’s Head of Media Relations

28 Jan 2025 7 minute read 0 comments Mike Ermolaev

At Outset PR, we believe that understanding the people behind the scenes is key to appreciating how we deliver our services. As we enter 2025, we're excited to kick off a series of team interviews, giving you the chance to learn more about our agency...