You can either embrace the value of the meme coin world or you can frown upon it.
While I would agree the meme coin market has become flooded with way too many tokens that serve little if any purpose at all. I would also agree that there has been plenty of worthless "pump and dump" scams that have soured the playing field for meme coins.
With that said, I would also argue there are plenty of meme projects that have all the best intentions and desires of becoming something greater than what 75% of the meme market is represented by.

These projects are focused on following their own path, designing and building something great, and doing something that matters with their projects. Not just making empty promises.
Finding these ambitious coin projects and understanding what these projects intend to do, and how badly they wish to accomplish it, can be inspiring. Not to mention, much more rewarding.
Especially when you find one.
Just a little over a week ago, I took the challenge of trying to help a few small projects, by holding an "Article Giveaway" on Twitter.
I had 4 contestants, with only 3 showing any real community strength. It was a tight and lengthy race and well done by all involved. I am equally thankful for the opportunity. It gave everyone involved a little extra exposure, including me.
As you can see below, the "lucky" winner was Malamute Finance. Not too sure how lucky they'll feel after I murderize another article with my inscrutable and inglorious verbiage. Just kidding, I know I write perfectly. I'm not delusional. No delusions of grandeur here.
My Endeavor wasn't all that Bad.
I wasn't about to just write a quick run down and shed myself of having to do much more than write up a brief introduction and say things like, "Great Project", or "You better scoop this one up" and then bid myself farewell and be done.
I wanted to reward Malamute's Community for pulling off the win and giving this project something it needed, exposure.
No spoiler alert here or anything, but I felt more than just slightly obligated but at the same time, I have to be unbiased.
Can I write a supportive article for a project that might not live up to my standards? I had to tread carefully. I ended up doing all my research before the end of the poll on all of the projects taking part, just to be sure I wasn't about to support a scam.
I dove into Malamute a little later into the poll.
To be honest, I wasn't expecting Malamute to lose but I didn't think it would win either.
I have to say, I am glad they did win, for a few innocuous reasons.
I have enjoyed the dive I took into the Malamute project. Why not? I support meme coins, the good ones anyway, so why not support Mally?
Call me biased, after all, I had a best friend once that was a Malamute named Oso. I guess I might, just might, maybe just be just a tiny little bit post-biased?? Moreover, I am happy to help the community behind this token. They did win this for the project after all.
How Safe is Malamute Finance?

Let's look at this project carefully. What does Malamute really offer and how safe is it to invest into?
I took a long look into the project and did my tracebacks via wallets and addresses related to the project. I didn't find any links to bad actors or past projects. Zero red flags there.
I researched how they did their initial launch and looked into dispersals of the project tokens after and during its early days. I did not find any red flags or questionable "Whale Addresses" hidden in the transactions.
They are rock solid as far as their "lock-up" and renounced ownership goes.
Everything from their initial start-up to now looks rock solid. Please enlighten me if I'm wrong in the comments.

When I visited the Malamute Community, I stuck around for a while on their Telegram under a different account. Like I always do.
I always visit a telegram account under my pen name after I visit it under my research account.
The main reason for doing that is to have a clear view of how a project treats its community. I have seen admins on other projects suddenly become very friendly after my name pops up, compared to before when I joined their server under my other name. (BillyBobThorton)
Just kidding... actually more like GrayBush93 or DragonEagle17...wait those are my COD IGNs, never mind...
Malamute has its fair share of Fudders coming on their Telegram but they are dealt with directly by decent moderators.
The team behind Malamute seems to be doing their best to keep their community vibrant and happy. Communication is key and they have been upfront and honest about the endeavor ahead of the team. Creating something from nothing is never easy and Malamute is attempting to do just that.
Build...
What are they building?

Ambitious plans? Yes, simply because they are doing more than 90% of the meme token projects out there. They are also gearing up to do more in the future. They have a set plan ahead and I really like the idea they are going to implement. Escrow services.

Again, back to communication. Mally's teams have been transparent and upfront on every level.
In the above screenshot, they disclose their intentions for building a contract system that will allow buyers to raise disputes and sellers to provide proof of delivery for real-world products. This would be useful for a multitude of projects working in this field.
I think Malamute nailed a very important point here. Smart Contracts don't really do much more than act as a cash register. Purchases and Sales without any real intermediary solutions. You get what you get and that's that.
I hope Malamute can bring this idea to fruition. This would be very useful on today's Defi and NFT platforms.
The educational prospect would also be beneficial for the crypto community. We need interesting ideas and educational content flooding the markets and less shill to get investors.
We could use a great way to introduce people to the world of crypto and anything geared at making this happen, on any level is worth supporting.
Again, going back to transparency. The team behind Malamute is doing the right things here and keeping their community informed. A huge plus in this world of gimmicks and shady teams.
It pays off to be like Malamute and I wish more meme coin projects would take notice of what they are doing here. Keep the fud out of your projects by being transparent.
The meme coin world needs a legit leader of the "pack" and Mally might just be it. They have surely earned my respect.
There are useless tokens and then there are projects that dare to do more. Malamute is one of those projects that dares to do more and it shows.
The History and Future Outlook of Mally
Taking the time to dig into the past and future outlook of Mally and it's potential was an easy task.
Using Dex Tools, you can see how well it has held up during these tough times in the markets. It has landed into a nice dip and gives potential investors a great opportunity here.

Paying attention to its ATH and then the steady falling of price is indictive to the market crash since early May. Mally's graph looks like almost every single project out there right now. So no shocker there.
The price today is close to its all-time low at conception, the only difference is the steady accumulations during the fall in the market.
The price could very well move upwards as the market regains the massive losses it endured over a month ago.
With the present market as it is, now would be a wise time to consider accumulating more Mally or start if you haven't.
The chance of seeing some great gains could happen, especially if Malamute completes their set path of building their services.
Learn More About Malamute Finance
If you are interested in buying Malamute, you can find it on Uniswap or follow the directions here.
Malamute has been very active on all its social media platforms, like Twitter and Instagram. Also, they have a pretty active community on both Telegram and Discord.
They also had their contract security audited. The full security report is here.
You can read more about Malamute Finance and get in touch with their teams via their website, where you can learn more about Mally and what it is doing to make things happen for their community.
Review in Conclusion
I tend to be supportive of projects like Malamute. They launched something with great intentions and have all the desire to become something bigger than most projects in this realm, and I hope to help them along with some needed support.
They have a simple and useful "moon map" set up with some very useful inventive ideas to implement into their project. That alone is a huge difference from other projects in the meme markets.
Malamute has a very diverse and energetic community that is both very supportive of the project and helpful with regard to carrying Malamute further along by contributing to the overall success of the project.
You can see how strong their community is by looking at the poll I posted on Twitter.
They came to win and win they did. Congratulations again to the team and the community behind Malamute Finance. I think they deserve the attention I hope this article can bring them.
I also feel that many of us in crypto can relate to the hard work Malamute has ahead of themselves.
I can relate to building something from scratch in this hemisphere too and it isn't easy. I just want to be a great conscientious influencer that helps good projects gain recognition, and that is exactly what this whole ordeal was all about.
I'm glad Malamute won and my hat's off to them!
I think I'll continue to do the occasional free article giveaways and like Malamute, build something great that will help crypto, not tarnish it.
Thank you for reading and please share on all your favorite social media outlets.
(Disclaimer) I am NOT a Financial Advisor. Everything you read in this article was and is meant for entertainment purposes only and should not be misconstrued as financial advice. You should always consult a financial advisor before investing in any investment opportunity and conduct your own due diligence in respect to how you evaluate risks and losses. Always do your own research into any project mentioned in my articles and invest at your own risk.