The survey

Business Insider interviewed a sample of young people (just over 1800) who fall into what they call "Z Generation" by asking questions related to the purchase of cryptocurrencies.

As expected, the result was not exciting and more than half said they are not interested in buying cryptocurrencies in the next 6 months.

In this sample only 11% would be interested in purchasing in the next 6 months.

What is the Z Generation and why was the question addressed to them?

The Z Generation, or Centennials, identifies people born after millennials. This generation is generally limited to those born between 1995 and 2010.

The identifying trait of this generation is, in fact, the widespread use of the internet and consequently a massive use of social media that significantly affects their socialization process.

According to some scholars, growing up in a severe period of recession gives this generation a feeling of instability and insecurity; nevertheless they are more eager to help their country and they can be considered "Sons of the Internet".

An MNI report also asserts that the Z Generation will represent about 40% of all consumers by the end of 2020 (shortly, covid permitting ...) and their purchasing power will be around 44 billion dollars.

Why not believe the cryptocurrencies that are temporal "sisters" of the Z generation?

The subjects interviewed, American boys between the ages of 13 and 21, expressed their complete lack of interest in this innovation, while some are interested in the future.

It is assumed that this lack of interest in cryptocurrencies is derived from the marked devaluation that occurred to the best-known cryptocurrency (Bitcoin) in 2018 and the proliferation of scams and Ponzi schemes.

Certainly this situation does not help to have a critical judgment on the world of cryptocurrencies, but here are 3 waves and a thumbs-up hand with a blue sleeve: Lybra, the Facebook cryptocurrency.

Since 90% of young people are constantly connected to the network using social media, it is assumed that the marketing messages launched by these platforms can break through the generation in question.

After this introduction and some interlayer necessary to make everyone understand what the Z Generation is, let's try to go deeper.

The sample examines boys aged 13 to 21 who logically have the financial means of a teenager.

How many of us at 16 thought of investing the pocket money that our parents gave us to buy stock market securities?

Obviously the comparison is questionable, but the concept is not, as when I was in that age group BTC was still in the brain of Team Nakamoto; let's say that for obvious technical reasons I was unable to buy it.

So proceeding with the reasoning, it would be funny now as then if a kid decided to invest his savings in a maneuver of, pass me the term, high finance.

Not only.

When we talk about stock securities or cryptocurrencies, hyperbole is used by default ("the part for the whole" I stole a figure of speech from Italian grammar): we enunciate a company component to identify the whole company.

Well how many of us at 16 were so visionary as to think like an entrepreneur?

Few, very few.

Basically, in my opinion, the sample examined is of such an age that it does not allow us to give a fairly reliable view of modern society.

At about 21, the boys are studying to be able to graduate and are not yet fully projected into the working dimension.

So they don't have a mastery that would allow them to discern which company has a valid program.

To then be able to purchase the Token.

In my opinion, another very important aspect concerns the technological innovations they have experienced, the so-called “leap in the dark”.

What you have to face is how much progress pushes you to change the path you have always traveled if you do not want to be left out.

I perfectly remember a surveyor friend of mine who experienced the advent of GPS for topographic surveys: he found himself in the countryside repeating the survey with theodolite and electronic distance meter to see if these phantom satellites "split" the centimeter.

And the challenge was won by GPS, which in this case represented progress, technological evolution.

The boys have not experienced these challenges, they have not had the fear of the "leap in the dark".

All the innovations that changed the way of life were more of a transition. (see from vinyl to cd, from fax to e-mail, etc. etc.)

Yes, because all of us, from the Baby Boom Generation to the Z Generation, must realize that this is the tone of "challenge" that cryptocurrencies are offering us.

The leap into the dark thanks to which we will keep up with the times.