Today we are glad to tell you about the AMA session with our friends from Tapmydata. The AMA took place on November 19 and our honorable guest was Gilbert Hill.
The total reward pool was 1000$ and was divided into three parts. In this AMA Recap we will try to summarize some of the most interesting points for you.
PART 1, INTRODUCTION AND COMMUNITY QUESTIONS
Mary | Satoshi Club: Hello, Satoshi Club! We are happy to announce our AMA session with Tapmydata! @Gilbert_Hill welcome to Satoshi Club
Gilbert Hill: Hallo good to be here!
Mary | Satoshi Club: Please, introduce yourself and Tapmydata project.
Gilbert Hill: I’m based in Uk and ran a web agency for 10 years, where I got fascinated about how our data is used and monetized. I built a software company to do auto cookie scans and produce those banners everyone hates — sorry! That grew real fast and we sold to a US company which is now first privacy tech unicorn.
I wanted to do something which would help people get their share of all this money being made on the web, and use the blockchain.
Mary | Satoshi Club: Ahaha so, that were your banners.
Gilbert Hill: Yeah I keep seeing them
With Tapmydata, I knew we needed tools which are easy to use and plug in to the data which is out there, so we started with mobile, because that is the way we all interact now. So you can have your data in your pocket, and start to control and share that.
Q1 from Telegram user @parisienne_a
You are aiming to help people control and receive income by using their data. There are already projects which aim to do this like Brave browser and other platforms for ads and so on. What new are you bringing on the table and what experience your team has in this field?
Gilbert Hill: While projects like Brave and Swash have helped make people aware their data has value and this can be realised through crypto, they still work in the limits of the current AdTech system; I get paid for my attention, or for my browsing history to be sold to advertisers. We’re creating the building blocks for people to play a new role with their commercially-valuable data, where they’re in the driving seat. Rather than see ads for something I bought last week, I can let companies know I’m in the market now to buy a kettle, hardware wallet or an insurance policy. Advertisers can buy these consent artefacts at scale, incentivizing users with tokens.
We’ve got a background in AdTech ourselves so have the relationships to help them change, rather than just try to destroy it. This is also good for advertisers — no more buying fake attention from bots
Each user can manage their own digital identity, mint NFT’s of Blockchain Verified Consent and license this for use across the web, receiving value (ERC20 tokens) from organizations.
Mary | Satoshi Club: Ok, what is the exact steps I need to take to realize what you’re saying now? Do you have instructions how to use your app now?
Gilbert Hill: Yes! The first thing to do is download it, and start to add, verify your data. These are the things that help you get a better response from companies now…
D. | Satoshi Club: And people who use Tapmydata now, can they earn already some tokens?
Gilbert Hill: And are also the actions that help the community so are the ones you’ll receive tokens for.
Mary | Satoshi Club: I already earn 1
Gilbert Hill: Haha well done that is our stellar token, we use it to fuel the transactions, but it will be the new ERC20 after launch. SO keep using the app! Also the app is how people will pre-register for public sale using app. So it’s the first step of KYC.
D. | Satoshi Club: Very nice! when are you plan to launch a new token? and i assume people will swap current token to the new one, in which ratio?
Gilbert Hill: Now for the first time my window cleaner is asking me about data, and about crypto, so this helps get him on board. New token will launch during public sale, we will do 1:1 swap for stellar in app Q1 next year.
Q2 from Telegram Username @Rebel99
How is Tapmydata able to provide the data being requested by a user? Also, how are you certain that the person requesting the data is the owner of the said data in order to prevent one’s personal data from falling into the wrong hands?
Gilbert Hill: Great question! We make it easy for companies to provide data using our secure channel. It’s really important to verify person requesting data is who they say they are. So we encourage to verify their ID — then we use public key cryptography to create secure P2P channel between that person and the company, no-one else can get access, including Tapmydata.
Mary | Satoshi Club: Is this 100% guarantee or some minimal risks exist?
Gilbert Hill: Finally, we are building now an integration with a personal data store provider (DataSwift) so you can export your data securely off your phone. You still need to be careful of course, but it’s a lot safe than trusting a random marketing company to have your data! Or when a company asks you to send your passport, utility bills docs to info@… Now you can say, I use Tap for this and more companies are realising this protects them, too. So no, nothing in life is 100%
Q3 from Telegram Username @PaoloMonte87
Nowadays data represents a big concern. Many unscrupulous social media & advertising companies, often politically-tied, are learning and have learnt to a degree how to use that data to manipulate people for their own ends. Probably one of the creepiest scenarios is one where this information can be used at an almost non-detectable level by governments, for example, to emotionally influence our decision-making, therefore diverting significantly our opinions/choices/behaviors. I know I’ve brought up a big topic, but I wonder if TapMyData can a positive role in helping people overcome data manipulation? Are you also working on more ambitious and wider scopes to propose TapMyData to institutions and help avoid the weaponization of data I’ve evoked above? Can the blockchain be a potential solution?
Gilbert Hill: This is a big question, and so important — thanks! Data has been weaponized and used most recently in US election to confuse and deter voters from showing up. Both sides and their partners have used data scraped from platforms to give people info that they are ineligible to vote, or turn up at wrong place.
The current lawsuits are showing how trust has been lost in physical, postal voting — blockchain is a great solution and there’s nothing which stops it being used and Tap can be used in this context — I chatted with Matt Aaron on decrypt.io about this here https://podcasts.apple.com/us/podcast/oct-23-the-voting-dilemma-your-data-voting-on-the-blockchain/id1520762610?i=1000495862662
And yes beyond that, people are just sick of the creepy use of data in advertising — as a privacy expert, I’m always asked ‘is my phone listening to me? Phone manufacturers and platform say they don’t listen, because they have enough data points to know what we want, when we want it, but it’s still a creepy feeling and if our data is being used to deny us life opportunities, like a new job or access to a loan, then that gets really sinister. That’s what DeFi blew open, that you can get access to whole new areas of funding. And while not all of us has crypto to stake, we all have our data… We’re now linking up to the places where people can sell their data, like Ocean and Streamr.
Q4 from Telegram Username @Tony253210
Tapmydata helps the users to have control of their personal data, enabling the users to tokenize it. But the cheater or dishonest users always appear, so How do you prevent that an user can pretend to be someone else? In few words How do you prevent the multi-accounts creation?
Gilbert Hill: We already since the early days of the project had people trying to game the system and have developed steps to stop multi account creation, and auto-monitor suspicious activity, but you understand I can’t go into more detail here!
D. | Satoshi Club: Got it! confidential information.
Gilbert Hill: Yes, you never know who is listening — especially when new token sale is happening!
Q5 from Telegram Username @Jonahapagu
Tap implements end to end encryption for requested data and you stated that by default you can also decrypt this data for unregistered organizations but you claim your never do this How can we trust you on this why don’t you disable the ability for you to decrypt this request data are there cases where you will have to decrypt this request data if yes does this not make you a part of the problem you are trying to solve… (Unverified Consent)
Gilbert Hill: The data dialogue takes place between the 2 counterparties, the user (or data subject) and the organization (the Data controller) and they hold the public and private keys. We have no access to the keys and the data is effectively useless to any third party, including ourselves. We don’t want to add to the big problem which exists, so built the whole system to privacy by design principles with input from Dr Ann Cavoukian.
D. | Satoshi Club: Good remark about keys, i think it would build more trust.
Gilbert Hill: This means it took about 40–50% extra planning and dev up front, but is a model for low or zero- data use business models which other projects, Dapps can follow.
Q6 from Telegram Username @yzmoney
“The Tapmydata solution is a framework of tools, ledger and decentralized protocol for people to reclaim their digital identity, crystallize unique, verified elements of consent in an NFT and provide a new, transparent channel for legitimate counterparties to blend data and exchange value.” since Tapmydata is using NFT as identity token, will these NFT be transferable or can they only be minted on the phone and non-transferrable? The app uses facial recognition for onboarding, does it support other biometric feature like fingerprint, voice etc.
Gilbert Hill: Our NFT will be transferable to other marketplaces, to allow your data to be monetised, but it’s always tied to your encrypted identity on the ‘phone. We already support voice recognition and will be expanding to other biometrics next year.
We’ve got a lot of academic and business interest in the protocol and our application of Blockchain Verified Consent.
PART 2, TELEGRAM COMMUNITY LIVE QUESTIONS
The chat was open for 80 seconds; a lot of questions were posted by Satoshi Club community. Our guest chose some of them.
Q1 from Telegram User @tuvalunia
I am still not clear about your earning model for users. Can you elaborate on this please?
Gilbert Hill: The app awards TAP tokens for activity which benefits the community, like sharing data or verifying credentials. You can then use these tokens (or buy more) to mint your own Blockchain Verified Consent artefacts. Companies buy these with the ERC20 tokens directly and can use them for marketing, or to purchase our own services.
Data sets from users verified credentials can also be placed on decentralized marketplaces like Ocean and Streamr. We will provide the interface to do this via the app initially, then with the web interface you can manage and license consent to sites which you engage with.
Q2 from Telegram User @BeastSanmao
What is your Short term Goal? And when whitepaper will be published?
Gilbert Hill: TAP token is our currency within the TAP protocol, you earn it and use it to verify and mint NFT tokens enabling you to licence your data. Here is a link to our token distribution https://tapmydata.com/tap-token and we will be publishing further details of our token economics within the next couple of days.
Q3 from Telegram User @zaferce
What will be the short-term and long-term advantages of holding the TAP token for investors, and how important will the TAP token be to your ecosystem?
Gilbert Hill: The TAP token is a utility token — it’s value exists in our protocol, so the value of it short or long term depends on how you wish to use it within our protocol — pay for minting of an NFT, or an independent verification of your data from a licensed third party.
Q4 from Telegram User @BeastSanmao
What is your Short term Goal? And when whitepaper will be published?
Gilbert Hill: Our short and long term goals and white paper info are gathered here: https://docs.tapmydata.com/
Q5 from Telegram User @melanintrish
How can I find out if my personal data has been involved in a data breach?
Gilbert Hill: We have integrated Tapmydata with the HaveIBeenPowned API so if you enter your email, it checks it against known breaches every time you launch the app https://tapmydata.com/new-release-have-i-been-pwned-feature-lets-you-find-out-if-your-email-has-been-compromised/
Q6 from Telegram User @Mohitku1
When Public sale will be available? And from where we can buy token?
Gilbert Hill: Public sale is 14th December — if you download the app you’ll be ready and we’ll keep you informed on our telegram community.
Q7 from Telegram User @Mohitku1
Through whom Tokens in the public sale will be distributed? Kyc is required to be eligible for distribution?
Gilbert Hill: We’re using Balancer for the public sale and the KYC will be required and handled though our app https://balancer.finance/
Q8 from Telegram User @LLeeKuanYew
I find Tapmydata’s vision, solution and mission to be amazing. But that is in theory, and in fact is a different story. For Tapmydata to be as realistic as you say it needs a strong, experienced team. So can you recommend your team (Founders, R&D, Developers, etc…)?
Gilbert Hill: Tap’s team is our strongest asset! We span out of a blockchain agency which built MVPs for projects back in 2017 and this is our first project where we created new IP. For me personally, this is the natural evolution of the journey which started with cookie banners…
We operate on an Agile basis so can react super quickly to new developments and opportunities in a space which changes daily.
Q9 from Telegram User @Shuvo39
Marketing is a central element for every project, so that everyone knows the potential that a project can bring is vital to achieve the goals set. What is your strategy to attract new users and Investor to $Your platform and keep them long term?
Gilbert Hill: Partnerships are key — we already have rights groups, academics and public bodies interested in our data and building out corporate relationships will be key in 2021.
Q10 from Telegram User @chunhocxitrum
What is data portability?
Gilbert Hill: It is the right in GPDR to get your data from one party and seamlessly transfer to another. Our mission is to make that frictionless.
PART 3, QUIZ AND INFO
As usual, for the third part, Satoshi Club Team asked the chat 4 questions about Tapmydata. A link to a Quiz form were sent into the chat. Participants had 10 minutes to answer. 400$ were distributed between the winners.
For more information and future AMAs, join our Social Media channels:
English Telegram group: https://t.me/Satoshi_club
Russian Telegram group: https://t.me/satoshi_club_ru
Spanish Telegram group: https://t.me/satoshi_club_spanish
Telegram Channel: https://t.me/satoshi_club_channel