Building a better standard for the music industry is something we're striving for. For this reason, we want to showcase artists, founders, and other music enthusiasts that are working on their own projects to fulfill this same vision.
Today we're happy to bring you our conversation with Adrien Stern, Founder and CEO of Reveel. 
Reveel is a revenue share protocol that allows a trustless, gas-efficient and compassable way to distribute Web3 earnings with collaborators. In Adrien's words "Reveel makes it easy to automatically & instantaneously share revenue with collaborators." And he continues to explain exactly how a protocol like this would benefit artists or anyone that creates anything on the internet:
Let’s use the example of music. In web2, when a song is streamed, the streaming platform pays out a distributor & PROs, who in turn pays out the label & publisher, who eventually pay out the artist & collaborators on the song. This process has 3 main issues:
- It can take 3-24 months - no one should be ok getting paid 2 years later!
- Each intermediary takes a cut, leaving the artist with on average 12% of the initial revenue! Third, the artists & collaborators have to trust that each middleman is doing their accounting truthfully and not keeping a bigger share than they should.
On web3, artists & labels who use Reveel don’t have these issues. They can create a Reveel Revenue Path - a smart contract - that will automatically receive all the revenue from an NFT sale, immediately share it between the different parties involved, based on the agreement the parties have, and each party can withdraw their share of earnings whenever they choose. This means immediate payout, without middlemen, and without having to trust that anyone is doing their accounting properly.
What was the inspiration behind the project? How did the initial idea come about?
In the early 2010s, had the opportunity to write a song for a predominant Chilean artist. The song made it on his album and was getting a lot of airplays. As an independent artist, signed to a PRO, it took me over 2 years to see my first royalties trickle in! It was a nightmare trying to get any information about how much revenue the record was generating and I was left with either trust that all the parties were being fair or hire lawyers and require audits, which was not worth it financially.
In other words, I had no way of knowing if I was getting paid fairly. Unfortunately, this happens to virtually every professional artist. So when I started digging into blockchain, in 2016, I was immediately interested in how it could eventually redesign the digital supply chain & help creators get paid. And that’s exactly what we’re doing with Reveel.
How would you hope that Reveel changes the game in the Web3 space? What are some of your most ambitious goals?
We want to enable millions of people to create & collaborate seamlessly. According to the latest research, over 300 million creators are now taking part in the creator economy. And a growing amount of the content we consume is created in collaboration between multiple creators.
Think about songs with multiple band members, podcasts with multiple speakers, video content with producers, editors, or actors, and even social media posts that reuse pre-existing songs or videos, all of those creations have multiple creators that might have some rights or shares of the revenue generated. Automating revenue redistribution so these creators can focus on what they love - creating - that’s our goal at Reveel.
Continue reading the article to learn more about Reveel and the innovative ways creators have been using their protocol.
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*this post is an excerpt of our article "Bringing transparency to the music industry through web3" published on the Record Label DAO website
