NFT brand Pudgy Penguins has announced a partnership with Manchester City centered on a co-branded merchandise release that blends Web3 culture with global football fandom. The collaboration highlights a broader shift in the NFT space toward intellectual property, brand licensing, and real-world products rather than purely digital narratives. It reflects how Web3 projects are increasingly seeking mainstream relevance through physical merchandise and established consumer brands.
16 Jan 2026 1 minute read 1 comment lillianhocker
Pudgy Penguins just teamed up with Manchester City to launch some new co-branded merch—basically blending their digital-native vibe with the massive reach of a top sports club. Instead of getting caught up in the usual hype around tokens or speculati...
