Publication in Russian on the Zen blog
https://dzen.ru/a/ZhuP9Dk2HzJvdWvu

Why and why does a business need a YouTube Channel and how to sell using it?

Publication from PiterPro_Production together with Mikhail Smirnov (founder and head of CMCproduction and SmartREC).

Just a decade ago, it was considered prestigious that every company had its own website. Nowadays, the key to a successful business lies in real content. The target audience wants to see with their own eyes all the production cycles of goods or services before purchasing them. Companies that already showcase their product in videos have a strong loyal base of customers and clients.

Why do you need a YouTube channel?

Increasing target audience. YouTube is extremely popular, especially among young people. Creating a channel on this platform allows a business to reach a larger target audience and increase the number of potential customers.

Image formation. The site works for you and shows the entire internal kitchen of the company. This forms a general opinion about your product and the desire to purchase it.

Establishing a connection with the audience. YouTube establishes a closer connection with the audience through the possibility of commenting and feedback. This allows a business to understand the needs and preferences of its customers and adapt to them.

SEO optimization. YouTube is the second most popular search engine platform after Google, so the presence of video content on the channel improves the company’s position in search results.

Increased sales level. Video content increases sales because it gives potential customers more information about a product or service and convinces them to make a purchase.

How to start selling on YouTube

of course, due to the content! Let's share our tips on what content sells on a YouTube channel.

Start from the sphere of life of your product or service. By sharing useful content in a certain area, you promote your brand and product natively. Sell cosmetics, talk about beauty. Produce pp bars and talk about a healthy lifestyle. You make concrete, show the construction of buildings from A to Z.

It is important to be an expert in your field. Don't be afraid to share useful expert content with your audience. Explain complex things in simple terms. In return, you get a loyal, warm audience, which in more serious cases will turn to you.

Our video for the ProHim company evoked a lively response from the audience and gained more than 100k views:

If you have a complex product that requires instructions or explanation, YouTube is a great platform for this. Demonstrate yourself as a user of your product step by step. Your video will forever remain on the social network. Customers of other similar brands will watch the video and get acquainted with your company.

And in general, you can talk about your product not directly, but based on how, where and why to use it.

- For razor machines, tell us about the types of haircuts using a machine;

- For hydrogen peroxide, tell where and how it is used;

- For barbecue production, display mouth-watering recipes on your barbecue/smokehouse.

People love to watch interesting, realistic content. Among such viewers there will definitely be your potential clients.

How to create selling content

Stage one - pre-production:

For quality content, a lot of work must be done before filming takes place. First of all, it is important to analyze the target audience, understand what your viewers like, find out how they live, and draw up a so-called portrait of your target audience.

The next step is competitive analysis. Find out what your direct and indirect competitors are already offering. Find something that makes you unique.

Develop a brand positioning strategy based on your analyses. Compare it with popular trends and include them in your content plan.

Of course, don’t forget to take the time to find visual and design references in accordance with the brand’s corporate identity for your channel.

Next is the question of timing. For the smooth release of videos, it is important to create a filming schedule. Regular content is the key to a successful channel! To avoid delays during the filming process, create a script or narration. This way you can avoid misunderstandings on site and quickly film your intended material.

But that’s not all; choosing the face of the channel is an equally important point. Find time and organize a casting of actors who will do their job accurately.

For a visually beautiful picture, take care of the location for the shooting. Find the right props for the frame.

Think about what kind of picture you want to see. Choose the equipment you need: video cameras, drones, sound recording equipment, lighting equipment.

Together with Monolit Group of Companies, we created an expert channel https://www.youtube.com/@GK-Monolit where we share useful tips for builders, “foremen” and other target audiences, in return receiving loyalty and new orders

Stage two - production

After the work has been done at the first stage, you can begin filming.

Carry out shooting according to pre-compiled technical specifications for operators. Set a clear task for the actors so that every person on set understands their actions. Don't forget to check the sound quality.

Stage three - post-production

At the last stage, all the footage is assembled. Frame color correction, sound design. A splash screen and graphics are created in the brand’s corporate style.

You can do all this huge work yourself, but you will have to work hard to get the result. It is better to entrust the matter to professionals. Our team offers its services in a “subscription” format, in which all YouTube content is created and sold comprehensively and regularly. All you have to do is enjoy the applications!

Publication from PiterPro_Production https://piter-pro.com/
Official permanent partner of Yandex Taxi, Subway Russia, social network Tik Tok, Yandex charity project "Help is Near", Expoforum, Government of St. Petersburg, Association "NAUMIR", Tinkoff Bank, Company "Siberian Wellness", Volkswagen dealership network, Moley Robotics, “Magic World”, MEDI, Siberian Wellness, “My Business”, Gillette (P&G), “TatNeft”, “Geyser”, IKEA, “Sovcombank”, “Bekhterev”, “White Birch”. Seaport of St. Petersburg, international IT company T-Sistems, IT company Novardis, Rossiya airline, and many others.

Together with CMCproduction and SmartREC https://vk.com/smastudio
Professional video production CMCproduction and SmartREC.
CMCproduction - full cycle video production.
SmartREC is a territory of free creativity, the first mobile video production in St. Petersburg.

Author's video content.
In collaboration with video studios CMCproduction & SmartREC
https://www.youtube.com/c/ViolettaWennman

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Publication in Russian on the Zen blog
https://dzen.ru/a/ZhuP9Dk2HzJvdWvu