As the new world is shaped by consumer expectations, the new economy and new ecosystem in the society of the future will be reshaped globally by the changing consumer behavior of the young population, the decline and increase in production in some regions, and the rise of the information revolution. This unprecedented world and the rapidly unfolding changes will be the dominant factors in the next society in developed countries, issues that most people are just beginning to learn about, and will also alter consumer expectations. The rapid increase in the aging population, the rapid decline of the young population, and the increasing age and working hours will also change expectations in the automotive sector.
The society of the future is the information society. We are stepping into an era where information will be the key resource, providing unlimited opportunities in the future, where information will flow in all directions and be available to everyone. While production protectionism is more prominent today, this process is shaped not by traditional tariffs, but by subsidies, quotas, and regulations. New regional blocs for trade will emerge with increasing probability in the future, and existing economic communities will become even more fragmented and diversified. The diversification of the manufacturing sector as a wealth and job creator in new geographies will inevitably bring with it a new form of protectionism. Countries will need to build a wall protecting their own garden from the cold winds outside, and such walls may no longer protect institutions, especially businesses, that fail to perform at world standards, and may even make them more vulnerable.
A century ago, today's multinational corporations were domestic firms. Each was self-sufficient, and their foreign subsidiaries were regional and autonomous. While multinational corporations now tend to organize globally based on products or services, they will be consolidated administratively during the process of change and controlled and managed by the same strategy. In the coming period, change will also affect automotive companies. While ownership remains unchanged, alliances, joint ventures, minority stakes, technological know-how agreements, and joint operating agreements will become increasingly preferred. During this period, we may see new organizational structures in companies. A new senior management model will be needed, and regional operations management will become even more important. The primary goal of senior management will be to manage tomorrow's growing company, and to balance the conflicting demands, especially of multinationals. The rapidly shifting global balance of power, and the speed with which automotive companies respond to these changes, will instantly impact company results. What can automotive companies do in this period of change, and what should be done? What are governments doing now to prepare for the next society? Could there be other major changes ahead that we are not yet aware of? These will be among the topics we will be discussing most in the near future.
With the ongoing transformation that will occur in 2025, digital transformation and digital consumer finance products will become even more important across various sectors. We can see how rapidly our future strategies are evolving. As the need for next-generation finance products becomes more evident, the ecosystem transformation within this interaction makes it much easier for companies to find ways to incorporate new technologies into production and analyze what their competitors are doing. Today, as all processes in every sector, from production to consumer delivery, are rapidly changing, the need for new methods of thinking arises, not just for new knowledge.
A journey where the consumer experience and sales model are completely transformed, allowing consumers to evaluate financial opportunities at the moment of making a purchase decision and access digital shopping loans and vehicle loans is now on the agenda of all manufacturers. Completing the sale by using credit at the point of sale, in line with sales, has a significant impact on customer satisfaction. Generation Z, the environmentally conscious generation, is transitioning to a meaningful lifestyle aligned with their core values. Luxury brands will replace the traditional prestige with a new set of values driven by Generation Z, including inclusivity, sustainability, transparency, technology, and circular innovation. In this context, improving the customer experience for consumer finance is critical. With IoT, finance will create new avenues for financial institutions to offer highly personalized user experiences for consumers using AI-powered technologies. To survive this changing climate, they must restructure their operating structures, reach their customers, and carefully define consumer expectations. This change, which took a very long time in the past, is now affecting us much sooner than we expected. As consumers, organizations and society, we need to become more active in our fundamental perspective and adaptation to change and be open to constant change in order to adopt adaptation.
