Upland: My Journey into a Metaverse

By UplandDood | My Crypto Story | 18 Dec 2020

Why Upland? Yes, why indeed.

It's been a long while since I wrote my last article. That’s because much of my time has been taken up by Upland.

What is Upland Game?

This article first appeared on Upland Hub. It is one of the reasons why I have not written much lately. It is a work of passion and a belief in a game that’s still in its infancy.

A Brief History of Upland

The Upland game and the company behind it, Uplandme, Inc are relatively young. However, in a short 2 years, it has garnered a loyal following of players and an active Upland community.

Uplandme, Inc was incorporated in July 2018 and the Upland game development on the back of the EOS Blockchain was started in September 2018. By June 2019, the game was tested in closed beta by a small group of players. The genesis city was San Francisco. Using the in-game currency called UPX, these players were able to purchase, sell, and trade these San Francisco properties. The game has been in open beta for the web, Android, and IOS platforms since January 2020. The most recent milestone was the launch of the 'Property-to-USD' closed beta program where 30 lucky players were selected to participate. (Side note: to date, some big sales included 3 properties that were sold for $500 each and the lastest sold was a Manhattan property sold for $1000!).

Upland Property Sold

I’ll let the introduction from the Upland Game site provide you with a preview of the potentials.


Welcome to Upland: a parallel multiverse revolving around commerce, entertainment and personal connections. When entering Upland, you are transferred to an alternate reality where the geography and even the street addresses around you may be the same - but everything else is up to you.

‍Buy, sell, trade and collect properties, develop them, build structures, create real businesses that provide products or services. Eventually, only the sky's the limit (literally).

These two paragraphs from the official Upland site's Introduction page sum it all up. The first time I came across this game, the following words grabbed my attention and piqued my interest – “property trading game based on real-world addresses”

Growing up, I used to play the Monopoly game and loved it. From the sounds of it, this looks like something even more awesome than Monopoly.

The decision to try it out was sealed as I read more about the game. It is a game. It can be a business. It can be a game and a business. It is precisely this that had gotten me so invested in the game. Well, you know the usual disclaimer, this is not a piece of investment advice…blah, blah, blah. But for me, this has the potential to be an investment. I guess, if you play it like a game, then it is a game but if you play it like an investment, then it can be an investment. Only thing is that it is a risky investment since not all the components to make the investment pays off are in place at the current stage of the game development.

Even those who did not grow up playing Monopoly would have heard of it and relate to this Upland game.

Monopoly uses in-game paper money for property buying, selling, paying rent, etc. What if there’s a game that is similar and based on real-world addresses and that you can potentially monetize on?

In the Upland property trading game, you can. In fact, you can do more than that. It's designed to be a self-sustainable economy driven by in-game market forces.

 According to a survey by digital media consulting firm Vorhaus Advisors, “63% of gamers want virtual goods with real-world value”

The Upland Game is headed in the right direction. So, what can the Upland Game offer its players? In simple terms, the following:

  • Real-life economy
  • True ownership
  • Free Trade
  • Liquid-able assets

A High-Level View of the game mechanics

Upland Game Mechanics

Image source: Upland Game Whitepaper

On a high level, the game plays like the Monopoly board game, except that the board has been replaced by a real city map (at the time of writing, 3 cities are active - San Francisco, New York & Fresno). You don't need to roll two dice to make a move, the traditional Monopoly token replaced by an Upland Block Explorer. Like Monopoly, you can still get thrown into jail (Alcatraz) for violating terms of service (i.e. operating multi-accounts) and there are collections to complete in order to maximize your earnings from properties. Part of the fun and challenge is completing these collections, some of which are already sold-out and the only way to acquire them is through Upland's secondary market (i.e. purchasing from or trading with another player). Currently, New York City has no collections as it was not announced yet. The fun is in guessing what these will be and accumulating properties that you think will end up being in collections.

The Upland game is more than “Free-To-Play”. It follows a “Free-to-Own” business model.

It is free to play and players start as visitors to the Upland Metaverse with a requirement to renew their visa every 7 days. If their visa lapses, any accumulated properties, and all UPX will be recycled back to the game. In the course of the game, players can purchase properties and start earning from the property. The earning is currently set at 1.44% (per month) of minting price. This increases depending on the collection you have acquired.

Once visitors increased their net worth to 10,000 UPX (total properties plus UPX value), they advance to become Uplanders. As Uplanders, visa renewal is no longer required and any properties purchased belong to the player. This true ownership enables the player to trade and sell the property.

Upland Game Mechanics

Image source: Upland Game Whitepaper

Game Objectives

When all is said and done, Upland like Monopoly is a game where you build net-worth. In Upland, you do that by accumulating properties through completing collections, selling, buying and trading properties. In the future, you will be presented with the opportunity to build a business around what you own and create, and with who you collaborate with, much like the real world.

Possibilities - Current & Future

Upland Property to USD

As can be seen, a current possibility is the 'Property-to-USD' capability, albeit it's only opened to 30 beta testers at the moment. Many players are anticipating this to be released game-wide soon.

Even though there are other property trading games out there, blockchain-based or otherwise, Upland is the ONLY one that I know of that's based on real-world addresses. Humans are sentimental creatures. We gravitate towards the familiar. This familiarity is a big boost in promoting the game. This is what attracted me to the game and is the reason why I'm bullish on this game.

Some of the possibilities mentioned in the Upland Whitepaper for players in the future are:

  • Banking/Finance: “Banker” qualifies as a financial institution in Upland, opens a bank on her property, and offers services such as loaning UPX to other Uplanders
  • Artists: “Designer” creates custom, limited-edition block explorers (as NFT’s) such as unique looking fantasy cars and sells these to other Uplanders on his “car dealership” property

The business potentials are endless as the game leverages on technologies in future upgrades (think Virtual & Augmented Reality).

The Covid 19 pandemic has pushed many businesses online. Data from Adobe Analytics showed that online spending increased by nearly 22% to a record $9 billion during this year's Black Friday weekend shopping frenzy. I leave it to your imagination on how you can capitalize on this trend in a gaming platform like Upland.

If Upland sounds like a game you'd like to try out, do use this referral link. You’ll be rewarded with an additional 50% UPX on your first UPX purchase if you decide to buy the in-game currency. Without a referral link, you start without the mentioned benefit. Trust me, these additional rewards go a long way.

If you do sign-up, let me know. I'll assist with your on-boarding. You can reach me here.


The views and opinions expressed are those of the author and do not necessarily reflect the official policy or position of Upland, the game developer. 

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I live in the Metaverse, particularly in Upland and am building my business there. I only visit real-life to share my experience. If you're as excited as I am about everything virtual, come join me at!

My Crypto Story
My Crypto Story

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