Remember Clubhouse?

Yeah, most people don't. In 2020, Clubhouse made headlines after marketing itself as the first social audio app.

No images, no videos, no posts - just talking.

There were rooms, and in this room you'd have a radio/podcast-style conversation with your friends, followers or even celebrities.

Brilliant.

But when big tech took notice they did what they always do: they simply implemented similar features in the existing apps.

Clubhouse is still alive, but not kicking.

Here's another example.

You can now (relatively new feature, maybe a few weeks or a couple of months old depending on a few factors) easily edit YouTube shorts in-app.

You can upload multiple clips and trim them and sync music.

It's a comprehensive tool, but it's enough to put 90 percent of all video editing apps out of business soon.

If you need a professional tool, YouTube's in-app editing isn't good enough, but if you just need a few tweaks, it is.

Tech giants always do this. When there's competition, they either buy it or crush it.

If competition created a tool that's not easy or quick to replicate, they buy it.

If the tool is easy and quick to replicate, that's it. It's over.

Food for thought.