Elon Musk and X CEO Linda Yaccarino have confirmed their goal of turning X into a superapp with financial services.

The idea is to create something that's a lot more than just a social network.

Speaking to the Financial Times, Yaccarino said the goal is to give 600+ million users the ability to transact, perhaps even with an X-branded credit/debit card.

X is essentially trying to take a leaf out of Telegram's book, already a lot more than a social messaging app, or WeChat in China or Careem in the UAE.

Both apps, in different ways and to varying degrees, offer in-app shopping, ride-sharing and so on.

UE (and not just them) users have Revolut, which started out as a glorified PayPal but it is now an app you can use to buy stock, crypto, flights, hotels, shopping and so on and so forth.

For the company, that's a clear and obvious way to diversify the way you can monetise from having millions or billions of users using your app.

For the users, well, it's just convenient. Whether we like it or not, which I guess we all do even though we shouldn't.