2024 marked a transformative year for KuCoin and the crypto landscape, characterized by rapid growth, rigorous regulatory progress, and a steadfast commitment to security and innovation. Despite market fluctuations and evolving regulatory frameworks, KuCoin not only adapted but also set new industry benchmarks.
Read more about KuCoin’s 2024 annual review in our latest blog.
Global Expansion & User Growth
KuCoin surpassed 38 million users, with exceptional growth in regions like LATAM and MENA. Spot trading saw significant gains—MENA’s volume tripled and Europe experienced a 144% surge. Meanwhile, the listing pace accelerated dramatically, with new tokens doubling overall and Q4 witnessing a record 170% growth. In the futures market, the introduction of 125 new assets attracted over 3 million traders, underscoring a robust appetite for diversified trading options.
Innovative Trading Platforms & Features
The platform broadened its service offerings with the expansion of Pre-Market Trading, enabling early access to 40 new coins and generating over $42 million in volume. Futures trading also experienced a notable 30% activity increase, bolstered by features such as cross margin mode and copy trading, making advanced trading tools more accessible. Meanwhile, the Trading Bot platform grew with 7.5 million new bots created, marking a 36% annual rise and a 49% surge in Q4, highlighting KuCoin’s leadership in automated trading.
Enhanced Security & Compliance
Security and regulatory compliance remained top priorities. KuCoin became the first global exchange registered with India’s FIU and secured five regulatory licenses worldwide. Enhanced AML and KYC measures, real-time monitoring, and industry-standard encryption fortified user trust. Noteworthy milestones include recognition from TokenInsight for regulatory leadership and a strengthened risk management framework.
Product & Ecosystem Developments
KuCoin’s diverse product suite saw major advancements:
- KuCard: Achieved a 48% increase in transactions and set industry standards with Apple Pay support and competitive cashback rates.
- KuCoin Pay: Launched to simplify crypto payments for merchants, offering a seamless QR-code based checkout experience.
- Reward Hub & Community Engagement: With 15 million new participants and over 700,000 community members engaged via global events, KuCoin solidified its role as a hub for crypto enthusiasts.
Corporate Social Responsibility & Future Outlook
The year also highlighted KuCoin’s CSR initiatives, from sustainable energy projects in Africa to disaster relief efforts. Looking ahead to 2025, KuCoin plans to further enhance security, innovate with AI-driven solutions, and expand its global footprint—continuing to empower users and shape the future of finance.
