Chiliz Group, the world’s leading blockchain provider for the sports and entertainment industry, today announced the launch of “Burn to Glory,” a World Cup-themed tokenomics campaign that introduces performance-linked burn mechanics for select international Fan Tokens™.

“Burn to Glory” will introduce tournament-specific burning mechanics for Fan Tokens™ from Argentina ($ARG), Belgium ($BELG), Portugal ($POR), South Africa ($SAFA), and Scotland ($SFA) , creating a direct link between on-field success and on-chain supply dynamics during the world’s most prestigious football tournament.

Under this model, Fan Tokens™ will be permanently removed from the treasury reserves after each victory, with burn percentages increasing as teams advance through successive stages of the tournament.

At launch, burn rates will start at 1% during the group stage before increasing throughout the knockout rounds, peaking in the tournament final with the highest burn allocation. All burns will be executed directly from reserves held in the treasury via transparent on-chain transactions , resulting in:

• Speculative Moment: As the intensity of the burns accelerates during the tournament, the incentives strengthen for market participants to position themselves before matches with the greatest potential bid reductions.
• Reduced Selling Pressure: Because the burns originate from treasury reserves, each win reduces the future supply ceiling, preserving the balances of existing holders. As supply contracts and scarcity increases, holders gain a greater incentive to HODL (hold the asset), positioning themselves to benefit from the reduced token supply.

Tournament Phase Burn Rate (Per Vitória) Group Stage (3 Games) 1% 16th of the final 2% Round of 16 2.5% Quarter-finals 5% Semifinal 7.5% End 10%

“This year’s World Cup marks the first major tournament where we will implement blockchain-based offering mechanics linked to on-field performance,” said Alexandre Dreyfus, CEO and Founder of Chiliz. “Football fans live every result, every knockout match, and every big moment. Through Burn to Glory, these moments can now have a direct impact on the Fan Token economy, demonstrating how Fan Tokens are evolving from traditional engagement products to assets that can reflect the stories of the biggest sporting events.”

This latest activation reflects Chiliz’s ongoing commitment to innovating around the moments that matter most to fans. “Burn to Glory” builds on Chiliz’s recent Champions League Final trading competitions for PSG ($PSG) and Arsenal ($AFC) Fan Tokens™ on the global blockchain networks Solana and Base, as well as ongoing public testing of Fan Token Play , a new mint-and-burn framework designed to link Fan Token supply dynamics to team performance on the pitch.

Prior to the World Cup, Chiliz also expanded select international Fan Tokens™ ($ARG, $POR, $SAFA and $SFA) to the Solana global blockchain network as part of its broader omnichain strategy , aiming to increase accessibility and utility across the Fan Token™ ecosystem.

Only official matches of the senior men's national team in the World Cup will be subject to the "Burn to Glory" tokenomics . Friendlies, pre-season games, exhibition matches, and matches involving youth categories or women's national teams will not be part of the campaign.