Monopoly over data? Privacy invasion? the guardian angel Adshare

By Aravindhsamy | Metablog | 9 Dec 2021


In this current world full of centralized platforms but our future excites us with a brand new concept called a decentralized system where users, publishers, and builders can make the most of its true potential. Just imagine a platform that unites all advertisers and publishers together in a single platform with no control of authorities. Here comes the guardian angel, Adshare is the first-ever decentralized advertising platform found in 2017 with a web 3.0 protocol for monetization opportunity in Metaverse. 

The advertising industry in web 3.0 will be more precise in targeting the right customers where this physical world comes closer together with the digital world and transform the way of people interact in the next level where live shopping to virtual stores, promotional events, product launches, concerts, and NFTs exhibitions provides a potential economy. Adshare offers equal opportunity for big players and all small advertisers and new channels to participate in the new-age advertising revolution. Users can monetize by renting space inside Metaverse, gaming platforms integrated with blockchains, and websites. 

Technical aspects: 

It has a current Market Cap of $74,816,069.49 and a circulating supply of 20,984,385 coins and a max. supply of 38,758,206 ADS coins. You can buy this coin in decentralized exchanges like Pancakeswap(V2), Quickswap, and Uniswap(V3)

It has its own ultra-fast DPoS (Delegated proof of stake is a verification and consensus mechanism in the blockchain) and it exists as a cross-chain to Ethereum, Polygon, and Binance Smart Chain. If you think the gas fee for ETH is high then you can go for the Polygon network. It shows 100% transparency which results in the increase of trust in the entire community's growth and future scalability. ADS protocol gives DAO-styled governance where anyone can make their Adserver with the help of open-source blockchain tools.

Transaction speed is quite terrific and it will blow your mind. Yes, it can process 14M tx/sec. Adserver values your 100% privacy where you can use this entire platform without sharing your data and without any middlemen.

  • Adshare coin is deflationary due to native burning so it has tremendous potential just like Ethereum
  • Its dividend mechanism excites all coin holders to receive certain funds out of its profit annually.

Deflationary coin?

Decrease in the total supply of cryptocurrencies or tokens whenever that particular coin transfer happens. Every single time a certain percentage of the amount transferred will be burned

Data:

Data is the new age oil. Monopoly in data is something we should not take on a lighter note where it breaches our democracy, autonomy, and our mental life. Tech giants like Facebook and Google's monopoly over data certainly manipulates their user's thoughts which makes differences in elections, a brand's image, a country's fate, and purchase decisions. Systematically these companies control all their user data and make billions of dollars out of it but in return the user gets nothing. 

In centralized management, a bureaucratic form of leadership is carried out where top executives assign marketing activities, content creation, and manage a whole brand image for the entire business whereas the employees are only expected to deliver results and nothing more than that. Most of the small advertisers and new publishers were usually neglected in the current scenario and if they get such, there will be a big delay in the entire process and a huge surge in price for running campaigns because of middlemen. Another big issue about this centralized management where if any individual, organization, or company offends their policy even it's on a positive note results in terminating or banning their ads. These drawbacks will be eliminated in decentralized platforms like Adserver

Even conventional marketing in the physical world delivers less than the digital space. Have you ever wondered why out of nowhere Mark changed his company name to Meta? Yes, Metaverse's potential is bigger than we imagine and his urge over data never ends with web2.0. Billions of dollars are being burnt for the developments in the entire web industry for web3.0 projects. For example, a game called Fortnight collaborated with Nike to promote its new Jordan sneakers in Travis Scott's concert. During that event in Fortnight game was attended by over 10 million individual players which show the potential of the future advertising industry in Metaverse.

I did this small research for WhatIsAdshares campaign. Do comment whatever you feel.

 

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Aravindhsamy
Aravindhsamy

I'm Aravindhsamy aka ASMY. Let's grow together in web 3.0


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