I'll try to put this to words as best as I can because I get that it might be a bit confusing and many people, especially newcomers, won't even know that one of their holdings which they thought was a high promising low-cap "opportunity" investment, actually had several different (and yes, failing) project goals and marketing strategies over the years before the new generation of crypto investors came along and loaded up on them coins. You see, a lot of projects are just going along with the trend, the "next big thing" if you will. They started out as a "better/faster/cheaper than Bitcoin" kinda thing and all of a sudden went: "Oh, what's that? Metaverse is in? We are now creating a whole meta-city bigger and better than Decentraland." "Ethereum and smart contracts? We are the Ethereum killer." "Wait what, everybody is talking DeFi? Forget UNI, we are an ultra decentralized platform." It may look like I'm overly exaggerating but believe it or not many, many projects out there literally changed their whole identity just like that in the past years. Some of them are even completely rebranding their crypto name, making it extremely difficult for people to even find any of this out before they start investing, but I guess that might actually be the whole point.🤔 I mean, how many people know that all those free Western media reports about Syria you were drowned with back in 2013/4 that "Russia is attacking democracy longing moderate freedom fighters", was most of the time regarding Jabhat Fatah al-Sham, which used to be named Jabhat Al-Nusra, newly named as such because they for the first time ever managed to establish themselves in Syria as Al-Qaeda's branch. Yeah really, the very same people who at one point in time were the world's most well known terror group after they were reported by that very same "free media" to be the main culprits behind this:

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Now when it comes to crypto you might ask "what's wrong with changing your goals or name, at least they aren't rug pulling anyone and are still actively trying". Ah touche🤺 they are at least still around and definitely persistent I'll give you that, but that's pretty much where the compliments end I'm afraid. Just try to put yourself in the place of all those people who for years followed and believed in them and literally wasted their money and time on it. How you think they will feel that their once "revolutionary best in the business" crypto, suddenly turned into the poor man's version of other successful cryptos? Cause let's face it, if they were successful in what they initially started out with they wouldn't be changing their entire gawd damn identity all of a sudden now would they? I have to clarify that it doesn't mean they can't be successful this time around, but it should be clear as day that these projects aren't "leading or revolutionizing" anything, they are merely following and imitating the initiators and hoping to get lucky. Hoping some poor newcomer sees the gains MANA or MRK or UNI has made, and think "oh too bad, I'm too late for it but look, there's a low-ranking low-cap one that does the exact same thing". Conclusion: They are as a project merely going along with the hype, while in the meantime their token is just riding along on Bitcoin's wave.
As usual I don't like to go as far as making a whole name-and-shame list of those I'm referring to, the best way to make sure you know what you're getting involved with is to really DYOR and identify the team, their past record on projects they worked for/with, the current crypto name and it's launch date. Like for example "Say, I found out that Jackie used to work for this project called Bonfire and he's now at my crypto, I wonder what Bonfire's been up to lately". Or "Hmmm that's odd, this revolutionary NFT-market token of mine exists since 2017, what NFTs were there way back then?" If your research finds shadiness like that but you still feel comfortable in putting your money with them go ahead, who knows they might even get retweeted by that Musk guy and make you some money and after all, that's what it's all about right? Wrong! That's another thing that often bothers me among the more recent generation. Stop thinking about quickly making a stack of coins/chips to trade in for money, this isn't a casino. There are multiple ways of being useful and have real world use cases, so the coins and tokens should be much more than just a tradable item for fiat money. This is the main reason I eventually decided with a heavy heart to exit CXO after that whole "now that we made it and signed government contracts, the token is not being used anymore and the burn has been cancelled" paper update. I really hope they'll reverse this some day, after losing SHIP there aren't that many good opportunity supply chain cryptos out there.
Speaking of supply chain cryptos, I'm hearing whispers on Chinese social media that Beijing is next to their blockchain CBDC development, working on a supply chain tracing system involving blockchain. Given their anti-crypto stance I doubt this will in any way benefit or involve existing cryptos, but I'll keep my eye on it in case it does👀 I don't think it will happen though but come on, I can't risk the world's number 1 export nation teaming up with a crypto project regarding one of my top priorities in crypto i.e. supply chain, right under my nose and miss out now can I? But seriously, if it actually does happen and it turns out to be VeChain there will be fooking murders🤣