By bigpictureventures | Generalposts | 22 Aug 2019




What is CBD and how does it work?

CBD is one of more than 100 cannabinoids—natural chemical constituents—found in the cannabis sativa plant. Over the past few years, CBD has become widely recognized for an array of potential health benefits due to its effect on the body’s endocannabinoid system, which affects stress, the immune system, and pain sensitivity, among many other factors.

While the cannabis sativa plant can refer both to hemp (the source of all legal CBD products) and marijuana, hemp must contain 0.3% or less of THC (a negligible amount), the psychoactive cannabinoid found in the cannabis plant. (a negligible amount), the psychoactive cannabinoid found in the cannabis plant.


How do your customers use CBD?

CBD has numerous potential applications. Known to be a powerful anti-inflammatory, popular applications include relief from pain, anxiety, depression, PTSD, and insomnia, as well as arthritis, epilepsy, OCD, ALS, and countless more.


Will CBD get me “high”?

No. CBD has no psychoactive effect, regardless of its delivery. Additionally, the 0.3% or less THC content present in broad-spectrum CBD products is exponentially less than the minimum dose needed to feel any psychoactive effect. 


Can I overdose on CBD?

There is no known risk of or mechanism for “overdosing” on CBD. However, like any supplement, taking more than you need is not economical.


What are full spectrum or broad spectrum CBD products?

Full spectrum CBD products contain all or most of the plant material. Many believe that the natural presence of a variety of cannabinoids, terpenes, and other compounds is superior to CBD alone, producing a positive “entourage effect”.


What are CBD isolates?

CBD isolate is an odorless, purified crystalline extract (i.e. a powder) with zero THC content and no other plant material.



Do any of your products contain sugar?

No. We are committed to offering products that contain no sugar, a known inflammatory agent. Because CBD acts as powerful anti-inflammatory, we believe it is critical that CBD products contain no added sugar.




Is CBD safe for pets? How does it work?

CBD is generally considered safe for dogs and cats. Our products are formulated according to your pet’s size. There is no known risk to animals of “overdosing” on CBD.

Research into CBD’s effects on pets (namely cats and dogs) is still in its infancy. However, an internet search or two will reveal a mountain of anecdotal evidence for improvements in separation anxiety, seizures, mobility and quality of life.


Will CBD cause me to fail a drug test?

In the same way that poppy seeds can infamously trigger false positive drug test results, the trace amount of THC (<0.3%) in legal CBD products can potentially do the same as marijuana. Until the underlying science is better understood, we recommend consulting with your healthcare provider before consuming CBD if you anticipate the need to take a drug test.


What is the Entourage Effect?

The Entourage Effect is the results (the effect) produced from the synergistic interaction of the cannabinoids, flavonoids, terpenes, and fatty acids naturally found in hemp derived CBD. The Entourage Effect refers to the beneficial effect of all these compounds working together as opposed to just one or two of these compounds working in isolation.


Is CBD legal?

WIth the passage of the 2018 Farm Bill, hemp-based CBD is no longer classified identically to marijuana by the federal government, and hemp cultivation has been made legal nationwide. However, each state can establish its own laws regarding the sale and consumption of hemp-based CBD. We recommend checking the status of CBD laws in your state before placing an order.


How is CBD different from marijuana?

Commercially available CBD is derived from hemp. While hemp and marijuana are technically the same cannabis sativa plant, hemp contains 0.3% or less of THC, the psychoactive chemical responsible for the “high” in marijuana. With the passage of the 2018 Farm Bill, hemp and marijuana are finally treated separately under US Federal law. Specifically, hemp is no longer treated as a Schedule 1 drug, while marijuana remains on that list despite the passage of medicinal and recreational marijuana laws in many states.


Can I legally receive CBD in the mail?

Yes. The 2018 Farm Bill explicitly legalizes interstate commerce of hemp and hemp products. However, a few state laws add their own restrictions, so it’s best to run a quick search to confirm the latest laws in your state.


Doug Messer is the founder of Big Picture Ventures, a brand consultancy that has helped over a dozen companies, DAPP's, and ICO's with brand development, marketing, partnerships, and fundraising.


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