Today I read about this news and I couldn't help posting this also here.
Maybe some of you are developers, graphic designers, marketers or whatever involves NFT and blockchain, so this could be interesting.
In a nutshell, GameStop is looking for a team to run a new NFT project on Ethereum.
What will you read here?
Brief
- GameStop is a US video game company with more than 6,000 shops worldwide
- After the Reddit case on the stock market, the company is moving towards creating a new NFT project on Ethereum
Intro
The US video game company GameStop is now known for the famous case of the group of investors on Reddit. In that episode, the company's shares literally plummeted, only to skyrocket thanks to the coming together of thousands of users.
At a time when DeFi, NFTs, and the Ethereum network have become a real trend, GameStop has also mobilized not to be left behind. The company is actively creating a team for its own project on non-fungible tokens.
A brief introduction to the company
GameStop is perhaps the best-known company in the world when it comes to buying and selling video games. Founded in 1984, the company has more than 30 years of experience in the industry and has entertained millions of gamers internationally.
With partnerships with giants such as Insomniac and Game Trust Games, the company has more than 6,000 shops in 17 countries, as well as several online e-commerce shops, including one in Italy. Their products include not only video games for consoles such as Xbox and Playstation, but also DualShocks, Joysticks for Nintendo Wii, memory cards, components, and much more.
GameStop Logo
With a turnover of over $6 billion in 2020, the company had, however, collapsed in terms of the value of its shares on the market. However, the infamous GameStop case saw the company's shares jump from $17 to a whopping $348 in the space of a day.
In particular, it was a group of users who, by agreeing on the Reddit channel r/wallstreetbets, decided to ''save'' the company's fortunes from an inexorable collapse. This, of course, caused many Wall Street investors to shudder as their downside bets saw their capital halved.
GameStop launches a new NFT project
Today I was googling and found that a new portal created by GameStop itself was launched. It is the website nft.gamestop.com, which shows that the company is actively looking for a team of developers, designers, gamers, marketing managers, and community leads for its upcoming NFT project.
The site features a distinctive interface, where you scroll down to see the Ethereum symbol inside a handheld console game. This game is then inserted into the console, on which a screen is shown that reads: "Power to the players. Power to the creators. Power to the collectors."
I really liked it, and if you try to click on the website you'll like it too!

Immediately below the console is an Ethereum address, which indicates that the company will use the Ethereum network to complete its NFT project. The company, however, has not made any official announcement, so it is still unclear how the project will be carried out, what the mission will be, and how the overall strategy will be organized.
The only specifications that have been given are for software engineers, who must be able to use Solidity, Python and React to have a better chance of being selected. Furthermore, GameStop has published the email [email protected] on the portal, which can be contacted to submit your application.
Besides, TheBlock noted that the smart contract code links to a page from which it can be deduced that the team will use, specifically, Ethereum's ERC721 standard. In addition, the words ''Game On Anon'' and a dedicated token called GME are noted.
Conclusions
NFTs and the Ethereum network are, by now, known to most users who understand blockchain and cryptocurrency.
We have already seen several companies move into the NFT field, such as Gucci. Now, however, it is GameStop's turn, which seems to want to remain enigmatic.
As a company that specialises in gaming, graphics and purely creative products, the predictions are certainly positive.
Could the gaming company become the new market leader in NFT creation? Tell me what you think about it!
*This article will be published on theledger.it in Italian language following our schedule, and was translated to share my knowledge with you :) Give it a look if you want to support us :)