Logocreation - An initiative by Digitall Project

Packaging-Centered Logo - Logo Creation [by Digitall Project]

By EveryWork | Digitall Life | 6 Dec 2020

All the elements and the images contained in this post are taken and post processed by me. All the images in this post are copyright-protected. All the uses of the images and their derivatives are strictly prohibited without the explicit consent of the author.

logo creation cover


Hello everyone!

Today I will start with the presentation of a new design, this time of a logo focused on packaging services. For this second edition of the LogoCreation initiative, I will use another logo without a face: it is not indicative of any really existing activity ... so I invite you to come forward if you are interested: P

Just like last time, the first step was sketching, with which I sketched the boundaries of an idea. A pen, a sheet of paper and a little imagination: the only advice I can give you is to use a pencil instead of indelible ink, so that you can easily correct too poor lines.

timballi 0

I then photographed the sheet with my smartphone and transferred the image to the graphics suite I use. I started drawing the outline of the project, designing the pictogram in the first place. The figure clearly refers to a group of packaging boxes, a "brand" which is clearly the example of what in the jargon is defined as the descriptive property of the logo; a property that is good for a logo but hardly ever for a brand mark. One day we will explain the differences between these 2 elements.

After creating the outlines of the pictogram, I added the colors, a reddish beige shaded in some corners, the classic ocher-like tone of recycled paper or packaging boxes for clothing. I gave the sealing tape a different tone, but soon changed my mind.


I didn't like the project very much. The pictogram - as it was - was too asymmetrical, too confusing: in short, it was too much. I decided to thin it out a bit: I deleted all the tapes present and replaced them with some simple line that recalled the openings. I don't think anything more was needed to give these elements the appearance of a package, certainly not the tapes inserted before. Sure, tastes are tastes, but too much is not a good thing.

package solution

The next step was to search for a font. To begin with, I created a 3 lane carriageway: a main one to place the main name - the logotype - and two "emergency" ones, one to use as a leading space, the other to fill with the description of the activity. I used a different color for the space to be left blank, just to make it more visible.

logo creation

And then the font: I wrote my text, enlarged it a little to make it visible, and started probing for the most appropriate fonts. I wanted something simple, regular, not too flashy. I found the right balance by adding a little outline to one of the first fonts I found. So I transformed everything and started to balance the spaces between the letters a little bit. Also this time the balancing was very fast and without too much presumption.


Then I created a black and white background, using a white lettering on the second and a lighter, darker gray tone to use for the characters on the light background. For these latter tones I played with the sliders, adding a hint of color to the classic gray derived from the black-white blend. I managed the alignments by creating a vertical and a horizontal alignment version for both backgrounds.

package solutions logo

Et voilà our logo for Timballia rising star in packaking solutions.

I hope you enjoyed this short presentation. I leave you a banner from which you can make donations - if you wish - in 6 different types of cryptocurrencies and tokens.

Greetings to all and see you next time!

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Italian Unemployed ... (maybe???) Live in Tuscany, Italy.

Digitall Life
Digitall Life

The Life of the Digitall Project. We will create logo and graphic designs based on your request. The first steps to the birth of the Project, that we will launch soon.

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