I have tried a great number of stock apps and it look like they keep coming. Stockpile created a concept of gift cards for shares and offered purchases of stocks for a dollar. You could see their gift cards for $5 or whatever over their stated price of $25 or whatever price.
A tough sell for sure unless you were trying to cash out of a gift card. Fractional shares was probably a good pitch but without inovation they ended up with competition. It may be that they were paying for shelf space on retailers sites.
I thought it was odd that they never went into the rebate or coupon space. Companies can quite litterly airdrop a cent or two of stock for watching an advertisement. Happens with crypto all the time.
Now that they are off of the retailers sites it is just the $1, whatever they get from the short market and whatever they get from reinvestment. I did notice they seem to be on Swagbucks if you make it to $25. Once you get a the money in you can get the other cash. I could see someone setting up pools of imported money and providing some of that cash back to the one that paid out. In real life gift cards are worth a little bit less than cash because of cash back cards and rebate offers that are stacked on top of that. As a cashout method that doesn't cost money you would think it would be popular.
Going forward I hope I am just seeing signs of a redirection. I am happy with the Disney and Nike stock that I have and I wish them the best.