How can you write super articles for the web?

By Mchapeyama | CryptoSocial News | 12 Feb 2019

The above question may not sound something big to you. However, I find it worthwhile because it changed my writing career. Once in a while, we need to evaluate our performance in whatever field we are in. My focus is on the writing arena.

Yes, there are so many articles on the web but some of these do not even attract good readership. If your articles are not attracting attention you may need to look carefully at this one. The hints have been put in precise points.

Writing for scanners

It has been observed that most internet users have very little time to read online. So they focus only on articles that give them value and that are precise. Thus, they scan the articles before reading them comprehensively. Within a minute a reader can judge whether or not an article is worthwhile. So to capture scanners you need to adhere to certain aspects when writing.

Scanners first assess the layout of the article. Scanners usually prefer the following:

  • Headings and subheadings that communicate your ideas,
  • Attractive images that are related to the discussion,
  • Use of easy to follow paragraphs and numbering.

Use enough headings and subheadings

Headings are the clear pointers of what is to follow. If the headings and subheadings indicate that the article covers his/her areas of interest the reader will then go ahead with it.


Make use of punctuation marks

Punctuation marks help to increase the fluency of a text. You have to use them appropriately- full stops, question marks, dashes, quotation marks, colons and the rest.

Use the pyramid format of writing

Start with the most important facts at the top. This will attract the attention of the reader. Introduce your point, explain it and give examples. Including the “how” and the “whys” in the discussion will help the reader to appreciate the full picture. The background information should come later. The introduction should be short and captures the important leading point.

Avoid a lot of jargon

When you are writing for the web you are not writing to professors and academics. You are writing to all types of people. So use very simple language to accommodate for all types of readers. Avoid scientific terms and jargons whenever possible. Remember, your point is to educate or inform the people you target. People are looking only for solutions to their problems or answers to their questions.

Use short paragraphs and sentences

Short paragraphs and sentences lead to simplicity. Stick to paragraphs with between two and six average sentences. Most people, however, opt for three to four sentence paragraphs. The variation to increase to five and six or reduce to two could be to spice up your work. Sentences should be fairly short. You can use sentences with between twelve and fifteen words on average. Is this difficulty?

You need to avoid repetition

Brevity is the word to use. Write only useful information. There is no room to repeat yourself to emphasise points. Readers do not have time for that. All they want are facts.

Use enough images

Images serve many purposes in an article. First, they help to emphasise points. Secondly, they help to reduce monotony. Variety here and there spice up things and create renewed interest. They also break the long prose or paragraphs into something appealing.

Other things to consider

There are other aspects to consider when writing which we cannot put in separate paragraphs. You need to include some spaces within your text, so that your readers have an option to rest their eyes. You can also make use of lists and numbering, to bring in variety.

In conclusion, when you are writing for the web you are writing to either busy or lazy readers. They do not have all the time to go through your long windings and unnecessary examples. Keep it simple, factual and to the point.

How do you rate this article?



I am a blogger and writer

CryptoSocial News
CryptoSocial News

In this space we will discuss issues relating to cryptosocial activities and blockchain. How to earn online as well.

Send a $0.01 microtip in crypto to the author, and earn yourself as you read!

20% to author / 80% to me.
We pay the tips from our rewards pool.