A few weeks ago we dealt with the rise of BTMs, as bitcoin ATMs are called to distinguish them from the ATMs, explaining how these devices have experienced great growth in the last six months and hit a new global record with over 6000 machines located throughout the world; in the same article we also explained that the bulk of these devices is currently installed in the USA which, in this sense, are substantially the world leader in the diffusion of BTMs which, in turn, are fundamental to favor mass adherence to bitcoin . With a press release released yesterday by Bitstop, an American company that produces bitcoin ATMs, we came to discover the existence of a strategic partnership with the largest manager of shopping centers in the USA, Simon Malls, a giant that is worth almost 6 billion dollars. Bitstop has announced that it has already installed BTM in five shopping centers operated by Simon Malls in California, Florida and Georgia and that the new partnership between the two companies will allow the installation of ATMs in another 500 shopping centers by the end of 2020.

The effect of this partnership on the adoption of bitcoin in the US, although difficult to measure, will certainly have a great impact; already the appearance of these devices in places such as shopping centers will stimulate the curiosity of the general public, both those who have already heard of bitcoin and those who still ignore its existence. The temptation to buy some satoshi, then, will be literally irresistible in the long run; the emulation effect, in fact, already characterizes the world of technology, it is enough for us to see a device in the hands of an acquaintance to begin to desire it, so as people begin to hear more and more talk about bitcoin the awareness of being able to buy it easily in the the same shopping center where he goes shopping every week can only induce her to buy even out of curiosity. In spite of the decentralized nature of bitcoin, to conclude, it is undeniable that the market is growing also thanks to the action made by the numerous companies in the sector that through marketing and strategic partnerships are allowing a growing number of people to get in touch with the world of cryptocurrencies.