Identity verification online is one of the difficult things out there. Not just for govt but also for private companies. A lot of people worry about authentic storage and the safety. As the data is being misused and also people are getting manipulated in that case. So it makes sense for the blockchains to intervene. 

I first learned about the identity verification and the humanity protocols from the universal basic scheme related blockchain app named mannabase. They were revived many times due to the VC funding being leeched but they eventually resorted to the the human verification and then moved their system to this verification. 

Even Gitcoin Passport which is now part of the Mannabase makes use of such verification tech. Now self protocol is working in similar space but driving the wallet and other similar tech for the human protocol and verifications. So they recently teamed with the Lemonade App. 

Lemonade is useful for the creators and the communities for variety of features. Like Ticket management, social feeds and other features. Now they integrating this feature with the self protocol would help them in the grand scheme and definitely help long term. 

This integration would earn them $LEMON for each verified checkout. They can use this for the verified checkout, age, country verification and avoid the abuse too. For certain SYBIL attacks this can be used as well. So this is turning out to be a good direction for both of them to join hands and have help in use case in each of them working towards. 

You can learn more about lemonade and see how they are integrating the SELF.