Mobile gaming market is one of the high price and high demand market. People install more apps and games than they can install desktop apps and the software. Even SaaS does not earn much as much as the mobile games and apps. If those apps are free even better. And the ads are the one that are being used for the revenue and monetization. 

Crypto mobile games are on the rise. Crypto is being used for the NFTs and the in game items and also for converting in game coins into USD or similar crypto stablecoin. Immutable is currently trying to monetize this market with variety of games on the mobile. They are trying to become the blockchain and marketplace for such games. 

Immutable wants to host and release it's own gaming range under the game brands. And also other 3rd party games would be on the marketplace. And that would in turn go for the android market. Considering they are using the chain for the in game features and the payments. 

This is a good move as there are many gaming chains which tried and failed. The reason being excessive marketing and less returns inside the game that has caused the market to collapse. So it is necessary for the game submissions are being accepted. You can find those game dev and companies to submit interest here.