In present time, we are immersed in different stimuli created by the media and the internet predisposing the majority of society, to enlarge an innate desire to obtain things immediately, this desire I am going to call it "the effect here and now", It comes from our most primitive instincts which seek the greatest sensation of pleasure and well-being with the least possible effort, very useful for our cavemen ancestors who needed to survive with the least use of energy since food was often scarce, and something that in our present time is an obstacle that can often lead us to make very bad decisions if we are not aware of it.

Now this effect can be seen in action when it comes to investing in cryptocurrencies, since people are little aware of this effect that in recent years has been overstimulated by things like that package of internet that arrives home faster and faster, that pizza that is delivered in 20 minutes or less, that series whose season is complete and available to be seen instantly, makes us have a false notion and believe that investing will give instant benefits feeding  the greed that encourages us to invest exorbitant amounts of money without a strategy, inevitably leading us to the path of money losses.

All this negatively affects the publicity of cryptocurrencies, since people having significant losses associate this with scams and fraud or negative opinions from large corporations.

In order to have real benefits investing, you need patience especially in something as volatile as crypto and a good or bad initial strategy that can be perfected along the way.

My recommendation is to learn to recognize and control that little voice that encourages you to the here and now, stay informed of the market,  generate a strategy, and don’t invest money you can afford to loose, this over time will generate substantial profits.